iPrice Focuses After Series B Funding, Adds Partnership to Expand Product Reach

During the pandemic a lot of positive business growth was experienced by the aggregator platform E-commerceiPrice Group. The company claims the number of visits to website increased up to 60%. One of the reasons is the increasing public interest in purchasing goods online online.

Asked about the current landscape of services offered by iPrice in Indonesia and what the competition is like with other players, iPrice Group CEO Paul Brown-Kenyon, was reluctant to elaborate further. Likewise with iPrice Group's plan to focus their business in Indonesia and the targets to be achieved.

"Indonesia is the most important market for us. We have product discovery Powerful, ever-present price comparisons and business coupons help millions of customers find the best deals online online every month," Paul told DailySocial.

In the future, iPrice Group has The roadmap which aims to improve the product. Whether it's to increase the quality of the product catalog, improve the information presented to users, or develop additional services to help users on their way E-commerce they. The company also plans to optimize website to provide the best experience to users.

"Our focus is to further optimize our products for the local market. Many of our users in Indonesia access our products via the 3G network. We continue to look for ways to optimize the website so that it can be accessed better for these conditions," said Paul.

Collaboration and funding

After pocketing funding worth $10 million or equivalent to Rp141 billion last March 2020, iPrice Group again received fresh funds with an undisclosed value. This funding is a continuation/addition of Series B funding received last March. The investor involved in this funding is JG Digital Equity Ventures, Inc.

Furthermore, the company will use this funding to launch The roadmap faster, and forge new partnerships to expand product range.

"We have worked with a variety of different partners, ranging from platforms e-wallets, application chats/messages, to travel applications with the aim of bringing iPrice users to them," said Paul.