Get to know the Insider Online Marketing Platform and its Solutions for Indonesia

Online marketing technology companies are now getting busier because of the arrival of a new player from Turkey, Insider. Indonesia is the sixth chosen country Insider as a target country, considering that this country has a fairly massive internet development and a large population.

Since it was officially established in 2012, Insider is currently operating in eight cities in the world, namely London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur, and Jakarta with a total of 107 employees.

just information, Insider is a multi-channel platform (desktop, mobile web, email, mobile app) that transforms consumer data into actionable results. A comprehensive data set allows clients to focus on consumer wants and preferences.

Insiders can predict the likelihood of visitors to buy (likelihood to purchase/L2P) in the coming week using a learning algorithm (machine learning). The L2P score is calculated daily to predict the likelihood that a visitor will purchase an item, based on their actions over the past 30 days.

It is claimed, with this L2P service the conversion rate is 17 times higher than using other products. Insider services are useful and relevant for all industry sectors that need to benefit from traffic pulling. But typically the retail, media, travel, finance and e-gaming industries are the biggest consumers.

Insider's consideration to strengthen its market share in Indonesia is getting stronger after getting series A pendanaan funding for $2,2 million some time ago. The funds will be used to achieve three main goals.

First, infrastructure investment in Asia Pacific, while strengthening its operational business in Indonesia as the most promising market in ASEAN. Second, attracting the best talent to be placed in Asia Pacific to provide world-class services to clients.

Lastly, technology development investments with a focus on predictive models, advanced segmentation, auto-optimization technologies across sites, apps, and emails. In addition, Insider also targets to open representative offices in other cities in Asia Pacific, some of which are Japan and South Korea.

"Until the end of this year, we plan to expand services to several countries in Asia Pacific, Japan and South Korea. This year, we will focus on Indonesia because this is the largest and most promising market in the Asia Pacific region. We have representative offices in 17 different countries," said Hande Cilingir, CEO and Co-Founder of Insider.

Quoted from the page Wamda, Indonesia is the fourth country that is the main focus of Insider for its marketing area after Poland, Singapore, and Malaysia. Currently, 63% of total Insider revenue comes from outside Turkey. It is hoped that by the end of this year, the percentage will increase to 72%.

Offer localized services and products

Separately, by e-mail received DailySocial, Serhat Soyuerel as Co-Founder and VP of International Sales Insider explained how the strategy offered by his party to his clients in Indonesia.

According to him, there are three pillars that Insiders always refer to when expanding in various countries, namely technology (providing innovation according to client needs), knowledge (sharing experience and expertise), and service (world-class service from costume development to job appraisals for free).

Meanwhile, Insider's strategy in Indonesia is to localize all products and services by placing local teams to serve their clients in Indonesia. They will take an experience-sharing approach to what Insiders have done when they became partners with global brands such as eBay, Toyota, McDonald's, Lenovo, Ticketmaster, CNN, Uniqlo, and others.

Through sharing stories and expertise, the Insider team is expected to help clients benefit from the use of the latest technology and how to implement it without having to hire new workers, experienced conversion rate people or project managers.

The reason, continued Soyourel, finding the best talent in Indonesia is a difficult job because the numbers are still rare and expensive. At the same time, competition is getting fiercer so business decisions must be made with great care. It can be seen from investors in Indonesia who have become more careful when investing in the past one to two years.

"As everyone knows, investing in new technology is difficult, risky and expensive. We address these two challenges by offering easy solutions with world-class services at no extra cost. We love to share our expertise to help clients benefit from the latest technology trends, Soyourel said.

One of the adjustments Insider made for the Indonesian market was a feature to specifically target UC Browser users, which is quite popular here. It also encourages clients to start being aware of the strong dominance of mobile users. This is a great opportunity for the advertising business because almost 70% traffic come from there.

Meanwhile, most businesses are still glued to the desktop. This is evident from the performance metric of a very low conversion rate. Cross-platform, Insider will help clients optimize their entire investment budget and help increase revenue.

"The whole strategy is thanks to the input provided by Patrick Steinbrenner as our Managing Director for APAC. Previously, he worked at Zalora and was responsible for web and application analytics for all users, including Indonesia. The insight he provided was quite deep and really helped Insiders to become leaders market."

The price of the Insider service, continued Steinbrenner, is very flexible and it guarantees there are no hidden costs. Because, the ultimate goal that Insider wants to achieve for Indonesia is not merely to achieve victory in a short time in a short period of time. Rather want to forge strong and long-term partnerships, helping clients to succeed in running their business.

Similar technology players in Indonesia with almost the same product as Insider do not yet exist. However, on a global scale, there are already companies with similar products, such as AgilOne (California), Custora (New York), and Retention Science (California).