Influlancer as "Endorsement Platform" and Effectiveness of Brand Marketing on Social Media

Marketing by model endorsement quite popular today along with the very rapid growth of social media. Lots brand (medium to low) who benefit from the system endrose This is because it can easily reach the right market share, at a cost that is not too large. Responding to this trend, Influlancer is here as a platform that connects advertisers with customers endorser. Through the web and applications, Influlancer bridges the fabric of cooperation for needs endorsement.

Through Influencers, the mission to be appointed is to create brand communication, brand awareness and brand image. The platform presents two system options endorse, namely premium and regular. For premium features, owners brand will be linked to artists and celebrities who receive services endorse, while regular users will be associated with active users of general social media who intensively use social media.

As a cloud marketing platformInfluencers are targeted to help MSMEs and startups maximize their potential in the digital realm. On the other hand, Influlancer also wants to provide a place for endorser to maximize income them in promoting the product. So far, according to the information contained on the Influlancer page, there are no cuts fee from service endorsement which is conducted.

Influlancer was first launched in August 2016. And now Influlancer has been pocket more than 2.000 users with dozens of campaigns brand endorsements have been done.

Effectiveness of -based marketing model endorsement for brand

There is an interesting distribution regarding the pattern of social media users in following (following) public figures that allow for endorsements.

With the Instagram case study, JakPat survei survey entitled "Top Endorser in Social Media" which was conducted on 262 respondents in early 2016 and then mapped out interesting facts. At the age of 16-25, the average user follows public figures of artists (films, music or models), parody pages and online shops. At the age of 26-29 years (movie, music or model), traveler and online shop. While at the age of 30-35 years (film, music or model), culinary and parody.

Associated with the activities carried out, only 34% of the total respondents admitted that they did not interact with the community posts published (in this case posts including about endorse a product). Most of them interact in various ways.

Followed by data stating the trust of a brand against the system endorsement. JakPat Survey mention some considerations that make the owner brand, the statistics also differ depending on the type of product owned. The following is a comparison between beauty products, health products and household products in doing endorsement.

Challenge brand to market products through social media

The increasing number of types of social media in the community has an impact on the fragmentation of social media users themselves. In a 2015 researchSince then, the use of social media has started to narrow based on several things, one of which is age and usability. From here brand must appropriately define marketing strategy through social media channels. Mapping this type of user needs to be known to make marketing activities more effective.

In the end, social media also becomes a place, a crowd of all kinds of users. Not everything can be explored and invited to become a consumer brand, it's just that with clear targeting, it is possible that the user ecosystem can actually be converted into traction or buyers of products advertised through social media channels, with the right approach and delivery.