10 Terms in Branding You Should Know

Creating an unforgettable brand that is popular with many people is the dream of every business owner and marketers. However, to achieve this success, a crucial first step is a deep understanding of key terms in the world branding

This understanding is the main foundation that will help guide strategic steps in building, managing and communicating a brand in an ever-changing market.

In concept exploration Branding Here, let's learn more about 10 important terms that will guide you to better understand the world Branding in depth.

Brand Identity

As stated on the HubSpot page, brand identity is a brand identity that is reflected in the image and promise you offer to customers. This involves your values ​​and the way you communicate your product or service to customers.

Brand Positioning

Quoted from amazon ads, brand positioning is a strategy that emphasizes the unique value possessed by a brand.

The goal is to build a brand identity while explaining why customers should choose that brand over others. Through positioning, the company creates an association between the brand and the value proposition.

Brand Image

brand image is the picture or image that is formed in consumers' minds about your brand. Build brand image Positive ones help increase brand appeal and strengthen connections with consumers.

Brand Extension

Quoting HubSpot, brand extensions is a term used when a company expands the scope of a brand to enter new industries and markets with new products.

It leverages existing brand awareness to create additional sources of revenue and product diversification.

Brand Loyalty

brandloyalty measures the extent to which consumers remain loyal and continue to choose your brand compared to competitor brands. Create brand loyalty requires consistency, quality, and positive experiences.

Brand Ambassador

brand ambassadors are individuals or groups that represent and promote your brand. Use brand ambassadors help build a positive image and increase brand visibility through their participation in advertising or promotional campaigns.

Therefore, brand ambassador usually a famous figure or an influencer which has great attraction and influence.

Brand Awareness

Reporting from HubSpot, brand awareness reflects the extent to which the public and target consumers recognize your brand. This level of awareness is important because it will be one of the factors considering consumer purchases. A high level of awareness means that your brand is widely known by target consumers.

Brand management

Brand management covers the entire process of creating, managing and maintaining a brand. This involves managing elements such as logo design, packaging, and advertising campaigns to ensure consistency and ongoing brand appeal.

Brand Recognition

This term refers to how well consumers can identify and recognize your brand without seeing the brand name. For this reason, it usually involves various elements such as logos, tagline, packaging, or advertising that makes the brand embedded in the minds of consumers.

Brand Trust

Brand trust reflects the extent to which consumers trust your brand. Does your brand deliver on marketing promises and provide good customer service? This trust builds long-term positive relationships with consumers.

Through understanding and implementing these terms, you can build a solid foundation for your brand. Also, it can help in developing strategies Branding more effective and in-depth to achieve optimal results.