1. Entrepreneur

Tips for selling selling well on the TikTok Shop, not just a short time

A series of tips for business people in increasing business sales by selling on TikTok Shop.

TikTok Shop is a platform social commerce which is being loved by the community, starting from content creator, business actors to well-known brands. TikTok Shop is here along with the increasing purchasing power of the people online online.

This TikTok feature allows users to create content as well as make direct buying and selling transactions, without having to switch to another platform. Not only that, users can also take advantage of the live broadcast feature for buying and selling activities.

This platform provides a promising profit for its sellers with all the features it provides. Therefore, TikTok Shop deserves to be a platform used by sellers in an effort to increase their business profits.

How to Profit Selling on TikTok Shop

In an effort to increase business profits, business actors need to know and understand how to sell on the platform social e-commerce this one. Here are some ways that can be done, along with an explanation.

1. Create Trending Promotional Content

Promotional content can be created by sellers to attract the attention of TikTok users, so that they are interested in buying the promoted product. How to attract attention can be done by implementing certain strategies, for example following the development of trends.

Trends on TikTok itself can usually be in the form of content concepts, hashtag, to music or sound used. From these trends, business actors can make promotional videos about the products offered, tutorials, review to the inspirational story of your business.

2. Consistently Promote

In addition to creating content that follows trends, business actors also need to be consistent in their promotions. Not only through content, promotion can be done by actively conducting live broadcasts, even by commenting on content uploads that are uploaded recounts with your product. This method can increase brand awareness effort.

3. Cooperation Influencers TikTok

content creator or an influencer on TikTok, especially those who already have a large following, will usually get viewers or views lots of content. Thus, cooperating with them, through endorsement can be used by business actors to increase brand awareness, even increase business sales.

4. Use TikTok Ads' Ad Feature

The last way to make a profit by selling on TikTok is to take advantage of the advertising feature, namely TikTok Ads. This feature can help business actors reach a larger audience and in accordance with the intended target market.

There are also TikTok ads that provide several types of ads that you can use, including: InFeed Ads, Promotes Hashtag Challenge, Branded Filter and Brand Takeover. Here's the explanation:

  • InFeed Ads, is a type of ad that will appear in the user's feed. This type of advertising is most widely used by business actors.
  • Promotes Hashtag Challenge, which is a type of ad that will invite users to use a certain hashtag.
  • Branded Filter, which is a type of advertisement in the form of special effects or filters that contain product information.
  • Brand Takeover, is an exclusive advertisement in the form of images, gifs, and videos that will appear once a day when opening the application. Usually, this type of advertising is used by big brands.

Those are a series of ways to increase business sales by selling on TikTok Shop. Hopefully it will be useful for business actors in developing and advancing their business.

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