Complete Guide to Viewing Instagram Insights

Instagram has become an important platform, no longer just for sharing moments, but now many are using Instagram to build personal branding to business interests. Data analysis regarding account interactions and growth is needed to determine the right strategy for developing accounts Instagram which is owned.

One of the features to measure the progress of an Instagram account is by using Instagram Insights. Instagram Insights is an analytics tool regarding performance content or content performance interacts with the audience. Currently, Instagram Insights is only available for business accounts as well as accounts with high engagement rates.

Instagram Insights allows you to see account growth metrics, content in the form of photos, videos, reels, ads, and Instagram stories. With Instagram Insights, it will be easier for you to see which content your audience likes, compare the performance of each content, and measure the effectiveness of your campaigns through Instagram.

Before you can view your Instagram Insights, you need to switch to a professional account.

How to Change to a professional Instagram account

• Open your Instagram profile page, click the three line icon in the upper right corner and select settings or settings
• Select the accounts menu
• Select switch to professional account
• Choose your account category
• Choose your account type (Content Creator or Business)
• Done

How to View Instagram Insights

• View from your Instagram post with the View Insights option in the lower left corner of your content post. In this section, you can see the number reach, accounts engaged, profile visits, impressions, and interactions. 

• View Instagram story insights by swiping over the uploaded story and selecting the bar graph icon on the left. From here, you can see the amount accounts reached, engagement, interactions, navigation, and visit profile.

• View your account insights via your Instagram account profile page and select the Professional dashboard. On professional dashboards, you can see a graph of increasing or decreasing amount followers, then you can see the total accounts reached and accounts engaged for a certain period of time, so you can find out which content is most in demand audience.

Reach accounts: The number of accounts that have seen your posts.

Content interactions: Interactions made by followers through your posts, either by doing like, comment, save and share.

Engagement: The number of accounts that interact in your post, either form like, comment, save and share.

Profile activity: The number of accounts that visited your profile, follow, and perform actions such as calling or contacting via email.

Navigation: Number of viewing accounts story Your Instagram, with details forward, excited, back, and next story.

By knowing how to read Instagram Insights and knowing each of its features, it will be easier for you to grow your account because you can read your Instagram target audience.