In the ever-growing digital era, Instagram has become an undeniable platform for entrepreneurs and business people. Selling products online via Instagram is no longer just a trend, but an important option in winning online market competition.

With more than one billion active users, Instagram provides a huge opportunity to expand your reach and increase sales. However, finding out what products your audience is most interested in can be a challenge.

Here are the steps and strategies for conducting effective product research on Instagram.

Use the Instagram Insights Feature

The Instagram Insights feature is a weapon for business people in understanding user behavior. This feature provides deep insights into account performance, audience, and uploaded content.

By exploring data such as follower count, demographics, and interactions, you can assess the extent to which your product is getting a positive response. Pay attention to data about which products your followers are most interested in. Then, use those insights to design more effective marketing strategies.

Relevant Hashtag Search

Searching for relevant hashtags is an important step in product research on Instagram. Identify the hashtags most relevant to your product and search for content that uses those hashtags.

This not only helps you understand the latest trends in your industry, but also allows you to see similar products that have been successful. By exploring the most popular content under certain hashtags, you can assess the extent to which your product can compete and attract the attention of your audience.

Search Using Location Filters

Location filters are a very useful tool in product research on Instagram. If your target market has a specific location or geography, you can use location filters to investigate trending products in that region.

This helps you understand local consumer preferences, identify competitors in the region, and design more targeted marketing strategies.

Polls on Instagram Stories

Instagram Story provides features Polling which you can utilize to directly interact with your followers. Use this feature to create Polling regarding a product or creative idea you want to test.

Response from Polling can provide a clear picture of user preferences and help you better adapt or develop products according to market needs.

Instagram Reels

Instagram Reels provides a creative space for users to showcase their best work through short, entertaining videos. This product research method provides an opportunity to quickly find the most popular products.

By browsing the diverse range of creative content on Reels, you can gauge your audience's response to similar products or discover new trends that may be emerging. As a dynamic tool, Instagram Reels is not only a platform for creative expression, but also a valuable source of inspiration in designing your product marketing strategy.

By understanding how to research best-selling products on Instagram, you can take more confident steps in developing and marketing products. Focusing on trends, analyzing statistics, and taking advantage of Instagram's special features can be the key to success in designing and marketing products that your audience is interested in.