How to Make Promotional Videos Using AI Tool: Synthesia

Synthesia is an AI platform that allows users to make videos AI-generated virtual avatars. This technology uses machine learning and natural language processing to animate digital avatars that talk and interact as if they were real people. It is often used to create educational, marketing, and presentation videos in a more interactive and engaging way.

Users can write or upload a script, select an avatar from the available library, and Synthesia will animate the avatar to speak with a synthetically generated voice that matches the given text.

Synthesia provides a faster and more cost-effective alternative to traditional video creation, especially for content that requires multiple revisions or translation into multiple languages.

Features in Synthesia

Synthesia offers a variety of features that allow users to create customized AI videos. Here are some of the main features available in Synthesia:

Customizable AI Avatar

Synthesia provides a selection of AI avatars that users can choose from. This avatar serves as the 'host' or 'narrator' in your video.

Users can choose from a variety of available avatars, each of which has a unique look and style.

Converting Text to Speech (Text-to-Speech)

Synthesia allows users to convert script text into speech spoken by the avatar. This is done through advanced text-to-speech technology.

This feature supports multiple languages, making multilingual video creation possible.

Language and Accent Adjustments

Apart from supporting multiple languages, Synthesia also allows users to choose a specific accent for the avatar, so that it matches the video's target audience.

Avatar Gesture and Expression Control

Synthesia allows for some level of customization in terms of avatar movements and expressions, giving videos a more natural and personalized feel.

Background Selection

Users can choose a background for their video from the available gallery or upload their own custom background.

Media Integration

The ability to embed images, graphics and other videos into Synthesia videos, enriches the content and makes it more informative.

Subtitles and Closed Captions

Synthesia supports adding subtitles and closed captions, which is important for accessibility and easy understanding of video content.

Easy Upgrades and Iteration

One of Synthesia's advantages is the ease of updating and iterating videos. If you need to change the narration or content, you can do it quickly without the need for re-recording.

How to Make Promotional Videos with Synthesia

Content Conceptualization

• Determine the main message and purpose of your promotional video.
• Prepare a clear, engaging script that communicates key points effectively.

Registration and Login

• Create an account on Synthesia or log in if you already have an account.

Writing Scripts

• Write a script that you want your avatar to speak. Make sure the contents of the script match your promotional goals.
• Use clear and interesting language so that it is easy for your target audience to understand.

Select Avatar

• Choose the avatar that best suits your message and brand identity from Synthesia's avatar gallery.
• Consider the gender, appearance and style of the avatar according to your preferences.

Set Language and Accent

• Adjust the language and accent used by your avatar to suit your target audience.

Background Selection:

• Choose a background that supports your video message. You can choose from Synthesia's gallery or upload a custom background.

Script Input

• Put your script into the Synthesia platform.
• Review and edit as necessary to ensure clarity and fluency in speech.

Adding Graphics and Media

• Insert additional graphics, graphics, or video elements to reinforce your message or showcase your product.

Background Music Settings

• Consider adding background music to enhance the quality of your promotional video.

Video Preview

• Use Synthesia's preview feature to see how your video will look before finalization.
• Pay attention to timing, avatar expressions, and harmony between audio and visuals.

Making Adjustments

• Make adjustments if necessary, based on the video preview.

Video Rendering

• Once you are satisfied with the preview, continue to render the video.
• Wait for the rendering process to complete.

Publications

• Once the video has finished rendering, download the video from Synthesia.
• Publish your promotional video on the desired platform, such as a website, social media, or video platform.