Hanindia Narendrata: Luck Brings Fingers to Continue Dreams

At the end of 2021 index price comparison platform acquired by PT Diamond Food Indonesia Tbk. (Diamonds). Through the Company's subsidiary, namely PT Sukanda Djaya, they have signed a conditional share purchase agreement for the ownership of 81% of the company. This is a new chapter for startups that were founded in 2012.

To DailySocial, CEO of Telunjuk Hanindia Narendrata revealed, Telunjuk's next mission is to develop Compass and maintain their first product, a price comparison platform.

Company trip

One of the company's milestones was when it received Series A funding from Venturer in 2015. At that time, Telunjuk had aggressive marketing actions, but then they changed their strategy and focused on profit metrics.

"The impression is if you only focus on Branding will be just like cosmetics, that is only on the surface but value not felt. For me it's value is when you can give positive results to stakeholder," said Hanindia.

Entering 2019, Teljuk working on the B2B segment. Not just an ordinary price comparison platform, they use big data to process SKU data in various marketplaces.

At the end of 2020 Teljuk introduced Compass, a dashboard e-commerce market insights to facilitate more online entrepreneurs to develop their businesses. Within Compass, users can view data marketshare which is summarized from four e-commerce players, namely Tokopedia, Bukalapak, Shopee, and JD.id.

"Over the last three years we have experienced good growth, even during the pandemic. Even though when we first launched Compas we didn't immediately get positive results, in the fourth quarter of 2020 we started to see new challenges," said Hanindia.

Starting from the client

Diamond is one client who utilizes Compass. During discussions, the subsidiary entity, namely PT Sukanda Djaya, was interested in carrying out more intensive collaboration. Seeing the similarity of mission, vision, and value, they are interested in acquiring Teljuk.

"At that time, at the same time, Telunjung was also approached by two different companies, to provide investment and make acquisitions too. However, we preferred PT Sukanda Djaya," claimed Hanindia.

According to Hanindia, it is a big dream for him and Telunjung to join an experienced company.

It is claimed that Diamond's openness and sense of family are similar to the culture that Telunjung has implemented so far. The sense of trust and comfort between both parties convinced Hanindia and the team to agree to this acquisition plan.

"Even though there were obstacles encountered during the acquisition process, everything could be resolved together. I also saw how they planned and implemented Corporate Governance while executing well. "In my opinion, these are the things that attract attention," said Hanindia.

Even though PT Sukanda Djaya has taken most of the company's shares, Hanindia emphasized that there will be no changes to Telunjung's business and plans for the future. Hanindia also still occupies the position of Director of PT Telunjung Komputing Indonesia.

"In the future, the data [the results managed by Teljuk] will be used for further monetization of Diamond's [business processes]. It will not only be useful for the interests of the company, but also the FMCG [industry] as a whole," said Hanindia.

Want to be a mentor for the new generation

Hanindia emphasized that for the long term the focus is on developing Teljuk. He wants to use his experience in running a startup business to help startups Next generation--whether as a mentor or access to information or consultation.

"I feel lucky that in the early days I had a lot of help from the startup community. I personally still want to focus here for the long term. There are no plans to launch my own product and I'm not interested as a angel investors. "In the future, we will be more open to being a mentor and want to continue with new dreams," he said.

The tip that Hanindia recommends for startups who want to develop their business to an advanced stage is to carry out extensive collaboration from an early age. Never be afraid to be more open and transparent, because in difficult times collaboration helps businesses to survive.

"I was one of those who realized this concept too late. Startups in general have limited funding. [..] Usually [they] can build a business that can be trusted and move together if they have friends who can support them. The point is they have to be more open," said Hanindia .