Groupon Revamp Website Appearance and Update Mobile Apps

Groupon, service pioneer daily deal from the United States, has just completely overhauled the appearance of the site and also developed new features for the application mobile devices hers. This Groupon move was initiated to provide the latest experience for all users with new features and functions that enhance the search for the best deals in it. What is Groupon like with this “new face”?

Reported by site The Next Web on Friday (1/11), the appearance of the website from Groupon provides a completely different experience than before. Besides of course presenting a new graphical display, the overhaul of the Groupon website also brings a number of special features that are claimed to provide a personalized experience for all users. These new features include: a personalized user homepage, improved search bar updates, optimized search results with related suggestions, as well as search filter updates which will certainly increase the search for deals from Groupon to be more complete and optimal.

This overhaul of the appearance of Groupon itself is considered a major change that brings Groupon to a better level than before, as shown reported by USA Today. The overhaul of Groupon's appearance is a big step since Eric Lefkofsky became the new CEO replacing Andrew Mason who was fired some time ago. Mason had to leave the company he founded because it proved to fail to bring Groupon into a healthy company even after Groupon became a publicly listed company on Wall Street.

“The new website (Groupon) is our first big step in creating a product that is designed and built around the marketplace concept. We need to fundamentally shift customer behavior and how they view Groupon's services as a whole,” said Lefkofsky according to USA Today.

This transformation step, which was also initiated by Lefkofsky, actually aims to make users around the world able to find the best deals easily and quickly. He himself believes that the update step will encourage more users to take advantage of the facilities and services initiated by Groupon. "In the past, they (customers) had to open their e-mail first to get information on offers and deals from us, now with this update, we want customers to check the Groupon website first when they want to find the deals they want," he added.

As explained in the first paragraph, in addition to a major overhaul of its website, Groupon is also simultaneously updating versions of the mobile application available for iOS as well as Android. Just like the website version, this Groupon mobile application update is also intended to provide more experience and convenience that Groupon offers in exploring deals from users' favorite products.

These updates include: Improved User Experience in the operation of the Groupon application such as changes in the layout of the search bar similar to the website version, the Local Explorer feature that provides information about the location Local DEALS according to the user's location, as well as the "Favorite" feature of a number of deals which of course aims to store the information needed quickly. The Favorites feature is currently only available on the iPad version of the Groupon app.

With the appearance of the website added with new features and a new version of the Groupon mobile application, it is hoped that it will "save" the name of Groupon which has fallen and increase the confidence of prospective merchants to join Groupon which is improving itself.

For Groupon Indonesia, unfortunately, this update has not been seen and there is no certainty from Groupon Indonesia when it will follow the changes in the appearance of the site that have been made for the United States market. Likewise for the Groupon mobile application, which is still not officially available from Gorupon Indonesia. Groupon Indonesia's latest step is to collaborate with Bank Mandiri to using e-money services.

It seems that even though Groupon is a company that was born thanks to the Internet and the Indonesian people are already familiar with the Internet, especially in terms of usage mobile devices, Groupon Indonesia is still one of the companies that haven't really embraced the mobile world yet.