Grab Obtain Investment from Microsoft, Establish Synergy for Smart Technology Development

Microsoft announce investment to Grab with an undisclosed transaction value. This investment opens opportunities for cooperation between the two companies, in particular maximizing the Azure platform into business systems Grab. The two are said to be collaborating on the development of technology projects with big data and artificial intelligence.

Grab and Microsoft will explore image recognition technology with computer vision to improve the app usage experience. The implementation, the user can take a photo of the location where he is, then the application will automatically translate it into an address for pick-up.

Previous Grab it is rumored that it is targeting investment collection of up to $ 3 billion for this year. latest news, existing investors Softbank agrees provide additional funding of approximately $500 million. Previously they had also raised a $2 billion investment led Toyota, including from Microsoft Co-founder Paul Allen.

The funding needs to realize ambition Grab as "great app", not only serving transportation services, but will optimize the application ecosystem for various things. Some of what has been disclosed is for food delivery services, optimization of electronic money, micro-loans, and various other lifestyle needs.

From Microsoft's perspective, this investment is made to increase the penetration of its platform for big technology businesses in Southeast Asia. By far, Microsoft's toughest opponent for the cloud computing platform is Amazon Web Services (AWS). For sector ride hailing, AWS has established a special partnership with Didi Chuxing for the exploration of the latest technology.