GO-JEK Acquires Promogo, Presents GO-VEND and GO-ICE

GO-JEK today (17/9) announced its acquisition of a vehicle advertiser startup Promotion. After this acquisition, the two companies are committed to integrating the business, placing advertisements on GO-CAR and GO-RIDE assets. One of them is by launching GO-ICE and GO-VEND services. GO-ICE is an in-car entertainment product, while GO-VEND is a retail service on-the-go in the form of premium product samples.

"Through the acquisition of Promogo, GO-JEK can provide access to additional income for partners, and the customer side also gets a more comfortable travel experience with a variety of entertainment and facilities provided by business actors, as well as providing convenience for business actors in marketing their superior products," he said. GO-JEK's Chief Corporate Affairs, Nila Marita.

Promogo was founded in early 2016 by Andrew Tanyono. They debuted as a service provider car advertising in the form of a sticker on the outside of the vehicle. In his explanation, Andrew said that through the Promogo platform installed in vehicles (cars), customers can enjoy various entertainments on-the-go such as movies, music, cell phone chargers, Wi-Fi and news. In addition, business actors can also provide free samples of brand advertised on Promogo assets that users can enjoy.

"Innovation in the driving experience usually occurs at the beginning and at the end of the journey. We listen to our customers' needs to make the driving experience more interesting. Through Promogo, we have our in-car entertainment products such as GO-ICE, a retail marketplace on-the-go namely GO-VEND, customers can buy daily necessities or get free samples of well-known products directly in GO-CAR," said Andrew.

In addition to GO-ICE and GO-VEND, the advertising services offered include car top (GO-CAR), rear LED (GO-CAR), car wrap (GO-CAR), media hangs (GO-CAR), advertisements on helmets (GO-RIDE), to back billboard (GO-RIDE).

In his speech, the Head of Fleet Monetization of GO-JEK, Kapil Baldev Mathrani, explained further regarding the positive impact of the acquisition of GO-JEK and Promogo on the in-vehicle advertising industry. “In the current era of the business industry, business actors are trying to reduce operational costs while still trying to maintain a positive image and provide maximum service to customers. Furthermore, through our expertise in data and analytics, Promogo can help businesses compete effectively in the market.”

"Until now, there have been more than 50 thousand partners driver in Jabodetabek who feel the positive impact of this collaboration. In the future, to have an impact on more partners driver, Promogo will connect brands to more than one million partners driver throughout Indonesia and build brand exposure positive ones with an even wider range with vehicles moving through Branding digitally or traditionally," concluded Kapil.

For your information, recently Grab also released a nearly similar service, ie Grabads. Grab partnered with local partners StickEarn, Karta and Interads to deliver the service Parts and accessoriesadvertising.