Tackling the Right Digital Transformation in the Midst of a Pandemic

For more than three months, all businesses have been hit by the Covid-19 pandemic. Unlike the previous crisis, there is now digital technology that can be utilized to keep businesses afloat. Because of this consideration, finally large corporations are determined to go digital after previously only being evaluated.

Likewise for startup startups, go digital become an impetus that must be done immediately. The reason is, assisted by the digital ecosystem that is starting to take shape, the digital transformation process will be much faster. Another advantage is that the business becomes more efficient and its business operations are much more effective.

In discussing the above topic, #TuesdayStartup this time inviting speakers who are experts in their respective fields to provide their tips for digital transformation for startups that have just started. Founder & CEO HijUp Diajeng Lestari, Country Marketing Lead of Dell Indonesia Aji Jayaloka, and Digital Content Creator Ario Pratomo. Here's a summary:

Smarter packaging of products

Diajeng said, this pandemic made business owners have to look back at the number of employees. According to him the measure of success for the company, not the number of employees. Especially during this pandemic, business owners must be more careful because all industries have their own challenges, especially those engaged in secondary and tertiary needs.

Then so that the products sold stand out, how to wrap them by forming character and uniqueness to show quality. Especially for products that are increasingly common, valuewill be smaller, this concept can be done. When competing on price, there will be too many competitors because the opponent is a seller in the market marketplace C2C

“The key is in the product itself, what it should be like to tell value-his. If we invest in quality, we can story telling how to present the product well, we can still compete even though we sell very common products," said Diajeng.

Because it has to minimize budget expenses, then startups can take advantage of existing platforms. You can start by selling on the platform marketplace which is already well-known, rather than having to build your own site from scratch which is more time-consuming and costly.

After that, businesses began to focus on carrying out their strategy to attract buyers instead of a penetration strategy by placing advertisements everywhere. "How can our products be attractive, how do we do it? story telling. "

Tailoring stories to target users

Continuing from Diajeng's statement, Ario added his way of creating content on various platforms online, actually can also be applied to sell products. Usually the way he does it is to create a big topic that he pours into the YouTube platform or audience podcast.

Then he forwards the content to other platforms like Instagram, TikTok, Twitter which are repackaged to suit his audience. “Content must be informative, but don't forget to entertainment in his own way. Strategy hard sale It's no longer working, it's not the time anymore," explained Ario.

Diajeng added in implementation story telling in Hijup, he applied it when he first started his business. At that time, Hijup's first product was a hijab, so that's where he told his story by adjusting his target consumers.

“I had time to write a book to tell about the hijab itself. The content is taken from various questions from people that I get. This strategy is appropriate because our target consumers are 24-35 years old, of working age, already married, and some who already have children. The next content development just depends on it.”

Prepare the right equipment

Aji continued, before the pandemic, digital transformation in the eyes of corporations was part of investment. However, now it has become part of the business. To start go digital, then business people must check their needs, look at their own competence to know how to develop products.

“It has entered into the components of the digital transformation process. The goal is for us to be more creative, by collaborating with content creators," said Aji.

In looking for an appropriate digital business model gap, according to him, it can be started from procurement hardware for work support. At a minimum, you must know the specifications of a laptop that is durable and capable of daily use, even for laptops quality control and aftersaleswhat is it like.

Of the many technologies that can be utilized, if in accordance with the needs will definitely bring benefits. For example, a startup that wants to grow, in order to stand out from its competitors, can use AI or machine learning who is able to give insight depth for future business strategies.

“But again, you have to be observant because now cash is the king. Must know aspects digital transformation Where are we going?” he concluded.

*Disclosure: #TuesdayStartup this edition is supported by Dell and McAfee