Get 108 Billion Rupiah Investment, Partipost Strengthens "Influencer" Marketing Platform Innovation

The influence of presence an influencer In marketing activities, it continues to show its height as digitalization is increasingly massive. These trends give rise to the need for platforms to bridge the an influencer with brand who want to launch marketing activities. It was this passion that ultimately motivated Partipost to pursue its position as a dominant player in the region, especially after it bagged more than $7 million in funding (over 108 billion Rupiah).

The investment round was led by iGlobe Partners, with participation from Pavilion Capital Temasek, Taiwan Mobile, Cathay Venture and Quest Ventures. iGlobe Partners partner Joyce Ng will join Partipost's management as a director.

The company will use the fresh funds to accelerate the development of new products and meet the business needs of commercial clients from various markets, as mandatory mask regulations in Asia begin to loosen. The company will also expand to Thailand, Vietnam, and Hong Kong within 18 months from now.

In an official statement, iGlobe Partner Joyce Ng said, with the increasing rate of penetration of social media in Asia, he believes that the economy an influencer will last a long time. It resulted in brand need to try different marketing tools to stay prominent in the midst of a lot of content in the digital age.

“Partipost has brought innovation in the middle marketing traditional through ecosystem an influencer strong for an influencer nor brand. As lead investors in this funding series, we are very impressed with Jonathan and the team, and very excited to join this journey and help them achieve even more,” said Ng.

Quest Ventures Asia Fund Partner Jeffreey Seah added that his party continues to support Partiposts' business, marked by the third funding provided by the company. According to him, in addition to obtaining greater results from the advertising budget and marketing, Partipost proved to be needed by marketing clients to develop sampling products and research campaign in conventional sales distribution channels.

“In line with the changing mindset and behavior of customers, brand marketer now looking for funnel new to find a generation of WFH customers from the pandemic era who have a variety of choices. Influencers and creator on the Partipost platform is increasingly valued commercially in the market. Tony, Ben and Jon are digital economy players who will continue to have our support," he said.

Founder and CEO of Partipost Jonathan Eg shared, “Despite macroeconomic hurdles, we were able to achieve this series of funding, in particular with the help of all our team members who continue to be dedicated, put in effort, and believe in the future of Partipost. We want to be a platform that everyone can use brand nor an influencer. I believe we are getting closer to that vision.”

Apart from Partipost, there are currently a number of platforms trying to bridge the need brand for influence marketing. Some of these include Anymind, Allstars, Hiip, Verikool, Raena, including IDN Media which started to develop a similar platform titled creator economy.

Train influence marketing

Partipost is influencer marketing & commerce platform which provides a solution for brand run marketing campaigns at scale and at high speed together an influencer right. With an influencer from various categories, from hundreds to millions follower, Partipost wants to encourage word of mouth marketing authentic for brand.

With data collected through Polling in application and user behavior, the Partipost system collects an influencer with the number follower from hundreds to millions. With increasing consumer interest in influence marketing and trade, Partipost gave reward for an influencer based on reach media and engagement social media with follower.

This startup was founded in 2016 and has a presence in Singapore, Indonesia, Taiwan, Malaysia, and the Philippines. It is claimed, this year Partipost has helped brand in improving brand awareness, salesand stairs, through making campaign involving more than 3,000 an influencer.

Funding that covers several areas is in line with the rapid growth of the industry influence marketing in Asia. In the region it is predicted to reach $24 billion by 2024. In addition, the report influence marketing Southeast Asia 2022 from Partipost found that “On-Demand & Always-On” capability was a key driving factor for brand marketer to invest up to a third (33%) of the budget marketing them for influence marketing.

In the report, it is stated that brand who have tried influence marketing from an early age have felt the benefits of building their social media presence through an influencer. Benefit influence marketing not only improve brand awareness, but also drive sales conversion 24/7 regardless of store operating hours. Brand marketers and organization affiliate sales predicted to allocate budget bigger ones to work with an influencer.

Nowadays consumers turn to social media to find and find out about products and/or services. Based on the report's findings, 87% of respondents spend at least 2 hours on social media per day, and 46% spend more than 5 hours per day. 30% of respondents also stated that they liked the review content.

“With the increasing purchasing power of a generation of technology users, brand need to take advantage influence marketing to reach target customers. During the Covid-19 pandemic, brand trying to build top of mind awareness aggressively. Now that it has entered the endemic phase, brand increasingly ready to increase sales conversions,” wrote the survey compiled by Partipost.

Furthermore, the Partipost survey shows that dwarf influencers has the greatest impact on consumer purchasing decisions that is 46%. Nanoinfluencers are ordinary people who come from the sphere of family and consumer friendships, in contrast to celebrities (20.6%), macro influencers (17.7%), and micro influencer (15.7%).

In that regard, separately when contacted DailySocial.id, demographic trends an influencer in Indonesia is dominated by nanoinfluencers. Although it is not specified how many there are, according to Partipost Marketing Manager Clara Alverina, dwarf influencers Those who have around 1.000-2.000 followers have interesting potential because they can earn money engagement highest.

"That's what we call dwarf influencers. However, precisely dwarf influencers with the number follower which is less is what has the potential to produce engagement tall. Because, follower they are mostly their own family and friends, so the content they create will be more trusted and followed,” he said.

Clara continued, trend influence marketing Currently, brands are increasingly being used by brands in the post-pandemic era, because during a pandemic they have to reduce expenses and save budgets. Conditions are getting better, triggering the purchasing power of consumers.

"Brand even more to catch up with them during the pandemic through various strategies, including influence marketing so that their products are increasingly recognized by a wider market. Add more, an influencer is a source of recommendations and information with a high level of trust from consumers, so that its impact on awareness until the purchase is even bigger.”

He said that in the future the company will continue to develop its platform to make it easier for users. Brand so it's more practical to run campaigns, influencers even easier to find campaign and earn.

“We also hope to expand network influencers us in other areas in Indonesia, with various niche, so that brand have more choices when you want to make campaign with an influencer specific," he concluded.