“Meta Human” Developer GENEXYZ Announces Pre-Early Funding

Creator startup metahuman GENEXYZ announced the acquisition of pre-start funding with an undisclosed amount. A number of investors participated in the round, namely Future Creative Network (FCN), PT Ekonomi Baru Investasi Teknologi (EBIT) as a subsidiary of BOLA (Bali United), Infia Group (media holding of Dagelan, Volix, and Folkative), and Benz Budiman ( Creative Gorilla Capital as strategic investors).

The fresh funds will be used to develop technology to be more up-to-date and recruit more talents --- not only for technology but also for art, which is the most important part of GENEXYZ. The company will carry out various collaborations in issuing IP (intellectual property) unique to the ranks of investors, considering that the majority of GENEXYZ investors are content creators.

Simultaneously, the company also announced its presence to the public. This startup declares itself a pioneer for virtual aggregators influences/humans IPs in Indonesia.

GENEXYZ was founded by three people, namely Belinda Luis (CEO), Christian Melvin (CPO), and Adrianka (Creative Director) in the middle of this year. The three of them come from various industry backgrounds who support each other in launching GENEXYZ. Belinda has been in the world of technology for a long time. Meanwhile, Melvin is the founder of the agency OU Creative, part of FCN and Anka works as a digital imaging artists.

The three of them met last year and discussed the scope of content, interaction, and influence functions that do not escape the limitations of access and scalability. These limitations, they considered that Indonesia needed a technology-based solution to optimally connect everyone and represent the company's credibility in the long term.

Presenting a new way of reaching target users

In a press conference held yesterday (30/8), GENEXYZ Co-founder and CEO Belinda Luis said that his party was launching GENEXYZ as a solution for every brand requiring voice of market optimally in the creative, advertising, and Web3 ecosystem. Therefore, brand can find new ways to reach target consumers accurately and efficiently through meta human technology.

Enterprise has been integrated with IP features and technology meta-human dand has the ability to be able to work non-stop like a smart robot. In addition, the company is also equipped with a data-based system that allows users to determine their own DNA IP based on the life storyline of each character from virtual influencers or customer service that you want to build.

“Another advantage is to know voice of market and control the narrative, as well as community involvement in it,” said Belinda.

Melvin continued, in the development of meta human, the company utilizes a number of cutting-edge technologies that allow the manufacturing process to be faster. Among them, Unreal Engine which is a 3D creation tool real-time for real photo visuals and immersive experiences.

Furthermore, Rococo uses motion technology and wearable 3D graphics sensors to create complex scenes in real time, enabling content creators to turn any space into a professional motion capture stage for recording, visualizing and exporting moments.

“In building meta human we want to hyper realistic, so we studied the anatomy of the real human body and extracted it for more detailed results.”

Recently, the company released its first IP, the result of collaborating with one of the newest digital music platforms, Ends Dangdut (UUD) by presenting the first virtual dangdut singer, Laverda Salsabila, who is fondly called Lavcaca. In the future, the Constitution and GENEXYZ will introduce this technological sophistication to the younger generation through the Mega Tour to several parts of Indonesia.

Not only that, GENEXYZ also presents other IP characters through a new line of virtual influencers, through an epic collaboration with Infia and Volix this year, as well as several plans. pipeline Another IP that is still continuing with the target e-sports, lifestyle, film, entertainment market, and others.

Future Creative Network CEO and Creative Chairman Ivan Hadywibowo also added that his party as an ecosystem network that reaches business players in the fields of technology and creativity, will continue to fully support the steps taken by GENEXYZ in updating features on its platform.

"We are also very optimistic, the prospect of developing meta human technology is able to improve the performance of the digital market well and thoroughly," he said.