GENEXYZ Pocketed Initial Funding of 14 Billion Rupiah Led by East Ventures
Funding will be used for expansion and development of Intellectual Property (IP) output
Tech platform creator meta-humans and aggregators virtual influencers, GENEXYZ, pocketed seed funding led by East Ventures worth $1 million (over IDR 14 billion). Participating investors before Future Creative Network, and several other investors, such as EMTEK, MDI Ventures, Trinity Optima, and Massive Music.
It is planned that the fresh funds obtained will be used for business expansion in the regional realm, reaching the Southeast Asian market target. In addition, the company will also develop more interactive and effective technologies in its network with relevant communities and maximize its impact on clients.
Founded in 2022, GENEXYZ offers a technology-based platform that can deliver meta-humans and aggregators virtual influencers present time. This allows clients to obtain measurable interaction data, as well as ensuring trusted interactions between clients brand and audience. This allows interactions that can be continuously developed (scalable).
GENEXYZ Co-Founder and CEO Belinda Luis says, "We create all products virtual influencers in a manner in-house with the best technology and talent resources, and we will continue to expand the caliber of the GENEXYZ team across various industry disciplines while strengthening the community, channel distribution, and existing ecosystems."
Investment Professional East Ventures Gavin Adrian welcomes GENEXYZ to the East Ventures family. The futuristic innovation presented by the company is believed to have potential for brand in seizing great interaction opportunities. "We believe that GENEXYZ is here to revolutionize marketing solutions and create various good impacts for the people of Indonesia," he said.
In increasing the scale of B2B and B2C businesses, GENEXYZ is also supported by a strong network ecosystem in the realm of technology. Most recently, the company has also invaded the D2C segment through the collaboration of Lavcaca and Eatlah.
Lavcaca is a product of GENEXYZ which has a distinctive character who likes to sing dangdut songs and loves local cuisine. In addition, the new IP that was recently launched is a male character with uniqueness and colorful intelligence, who can be relied upon for various needs brand, and supported by advanced technology and .
The range of products and characters created by GENEXYZ is in line with its focus on developing meta human missions on a global scale. In its business journey, the company has also collaborated with a number of brand such as Bango, Tokopedia, Tiket.com, Ismaya Group, Nivea, Pepsodent, and Dangdut (UUD).
Virtual influencers in Indonesia
Technology always offers new innovations in every industry it touches. One of them is enabling a marketing industry that is not only centered on television, radio or newspaper advertisements. Marketing channels have now evolved into more personal and interactive forms. One of which is vspiritual influencer.
Virtual influencers are computer-generated characters or AI-powered avatars whose popularity is growing on social media platforms. as it should be an influencer in general, they can be used to market brand, products, and services, and raise awareness brand and interactions on social media.
Market size for vspiritual influencer itself may vary depending on factors such as the amount vspiritual influencer who are active, their level of engagement with followers, as well brand and the businesses they collaborate with.
According to Territory Influence, market virtual influencers is currently valued at $4,6 billion and is projected to increase by 26% by 2025. Reporting from Forbes, survey virtual influencers in 2022 conducted by Influencer Marketing Factory shows as many as 58% of respondents follow at least one vspiritual influencer. As many as 35% of consumers have purchased products promoted by vspiritual influencer.
Attractiveness vspiritual influencer lies in their unique ability to cater to a younger, tech-savvy audience and interests brand which is increasingly related to marketing an influencer and digital advertising. With rapidly increasing popularity and acceptance, vspiritual influencer predicted as a new force that is ready to change this industry.