Focus on Technology Development, Evoucher Prepares to Present Its Latest Innovations

At the age of 5, Voucher one of the players flash sale e-commerce with concept daily deal in Indonesia has further strengthened its position as a company that establish with development plans to promising business targets.

Met by DailySocial in his office, Founder and CEO of Evoucher Indonesia Danny Baskara revealed several developments, technological innovations, and fundraising plans in 2016. Not too aggressive in launching promotional activities, Evoucher is currently preparing a new breakthrough which is planned to be launched in September.

"Evouchers depart from the era Web-based, however in the future we will develop applications mobile devices which is currently experiencing an increasing number of users, especially the Android platform, beta (Evoucher application) which has been downloaded by 900 thousand people," said Danny.

Currently, Evoucher claims to have experienced a 30% increase in revenue every year. It is estimated that this number will increase in the future.

Strategies launched to compete with competitors

Responding to more and more E-commerce and marketplace which presents a service similar to Evoucher, Danny said that this is not a significant obstacle in terms of concept marketplace and E-commerce which is open platform, different from the concept offered by Evoucher which targets B2B2C businesses (business-to-business-to-consumer).

"At first glance it looks the same as what is offered by marketplace and E-commerce currently with Evoucher, but in backendThere's a pretty big difference," Danny said.

Added by Danny, the main strength of Evoucher is the sales team that takes a direct approach to local business with a wide range of available services. This turned out to be a strategy that was then launched by Evoucher, by strengthening the sales and customer service team.

"We saw merchant and consumers in Indonesia have a habit of being served, different from consumers from abroad, for that we deliberately set up a customer service team that Dedicated for Maintain customer and aftersales customers," Danny said.

Currently Evoucher has 8 thousand merchant spread throughout Indonesia, while for active users, Evoucher claims to have around 300 thousand active users. Most of them are old users who come back to buy existing services.

Women aged 25 years and over are the most users of Evouchers

There is an interesting thing that Danny and the Evoucher team later noted, namely that so far the most users who often buy voucher in Evouchers came from women aged 25 years and over, 70% to be exact. This number is still far less than male users. The voucher also recorded voucher Most purchased are Food and Beverage (F&B) services as well voucher in the fun category activity.

"We see that women are impulse buyers who tend to directly buy services voucher that existed at that time, it was different from the case with men who compared prices more with other competitors," said Danny.

Since getting pre-series A . funding from Value In Technology Indonesia (VITI) in an undisclosed amount in 2015, Evoucher did not launch massive promotional activities. This is done to minimize the occurrence of error of existing sites and applications. The main focus of Evoucher at this time is to develop technology internally, build good relationships with merchants and provide the best service for users.

"The power of the Evoucher is not only voucheronly but also relationship with merchant, so how can we build a good relationship with merchant and offer additional services that can then be used by merchant and certainly has the potential for monetization, which I see is the most effective for Evouchers," concluded Danny.