Five Right Ways to Do "Brand Awareness" Activities

Based on data released by the GEM Global Report, 100 million businesses are launched every month, meaning that there are around 11 startups attending every hour. The large number shows the narrow competition and opportunities for startups to appear. In order to stand out and be different from other startups, a strategy is needed to apply the right Branding to the target user. As Jeff Bezos put it,

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Article The following will discuss 5 ways that are right for startups when doing Branding.

Find the identity of the startup from the start

In order for startups to be able to compete and ultimately appear superior to other competitors, it is important to determine the type of business model they have, whether it is more towards "niches" or service enough mainstream. Thus, marketing activities up to Branding easier to do to the public. Do a trial run of marketing activities up to Branding most appropriate for startups, and don't expect quick results within 1-2 years.

Exclusively present

When Pinterest launched, its strategy was to only send a limited number of invites to users. Thus, when Pinterest was finally released, many users immediately signed up and used the platform. Performing exclusively directly can attract users' attention and create hyping quite massive from the start. Apply this method appropriately and avoid giving too many promises or information. Focus on the plan and keep this activity as simple as possible.

Pay attention to the display

One of the successes of Apple is the beauty to the perfection of all its designs, so that it is able to attract the attention of users to try and buy various products. If your startup is planning to launch, try to pay attention to the appearance of the site, the image resolution to the logo it has. Is it able to attract the attention of the target user with beauty to the vision and mission to be conveyed.

Don't be provoked by the promotion of attacking each other

The current fierce competition between companies sometimes provides an opportunity to create negative campaigns and tends to attack competitors in promotional media. At first glance this idea is indeed interesting and will provoke a response from the media to users on social media, but so that brand You stay well and awake avoid marketing activities like this. The point is that if these marketing activities are carried out, it will not give a good impression from the public, it will even lead to a negative assessment from users to consumers. brand You.

Carry out various marketing activities

In addition to organic ways, it doesn't hurt startups to take advantage of it marketing tools paid which currently has many choices. Adjust your budget and choose marketing tools most suitable for accelerating marketing activities and growing brand awareness to the public. Avoid doing marketing activities and brand awareness which is too massive, when the startup condition is still bootstrapped and just launched.