Makassar-based Fintech Startup DavestPay Trying to Present B2C Online Payment Service (UPDATED)

PT Hensel Davest Indonesia was founded in 2009. Started as an electric pulse recharging business, now it has grown into transactions multi biller targeting the B2C . segment (Business to Customer). Seeing the high public demand for an online payment application, in December 2015 DavestPay launched as a bill payment and online purchasing solution for everyone. What is the DavestPay app like and what is the business model like? The following is DailySocial's interview with Prince Andrian as Digital Marketing & O2 Merchant Manager of PT Hensel Davest Indonesia, the company that oversees DavestPay.

Background and purpose of making DavestPay

“DavestPay was founded when we felt how people have to come to the counter which is far from where they live, queue for hours, even to avoid crowded queues, they often have to come early in the morning. How much time and energy is wasted just to pay bills,” said Andrian.

DavestPay has a variety of payment features in one application, such as electricity payments (prepaid, post-paid, non-tagged), BPJS contributions, PDAM bills, telephone bills, internet bills, TV subscriptions, vehicle installment payments, credit purchases, airline tickets, voucher hotel, until game vouchers. In the future they will also have transfer and loan features.

The working system and advantages of the DavestPay application

All payment transactions at DavestPay are done online. Para merchant fill in the deposit balance which can then be used for transactions. In this way, every merchant You can open your own payment counter business. The advantage of the DavestPay application compared to similar competitors is that it has a much more complete range of products at lower prices than competitors. As well as running applications multi-platform, mobile devices and web. So far it's been a few merchant who joined, such as PLN, Telkom, BPJS, all credit operators, all domestic airlines, as well as several hotels in the country.

"The total number of DavestPay agents now has 10,000 agents spread across major cities in Indonesia," Andrian explained.

Profit earned merchant is access to the cheapest product prices. While the convenience that consumers get with this application, where they can make all types of bill payments directly from smartphone and at a low price that is not found by similar applications.

Regarding the business model applied, Andrian said, currently, DavestPay has a business model transaction fees as well as the application of registration fees to become merchant. However, beyond that, merchant can also use this application by means of download free, but the price of the product is the same as the normal selling price in general.

Currently, DavestPay balance deposits are filled by transfer to a national bank account that works with them. Profit sharing merchant profit from direct commission on every transaction.

Andrian said, since DavestPay is still very new, the lack of awareness is still the biggest obstacle. But now, the Hensel Davest Indonesia team has prepared a number of strategies such as the campaign in digitalmarketing and brand activation in several big cities in Indonesia.