Bank Hijra Becomes NATURAL's Spearhead in Solving the Challenge of Islamic Digital Bank
Bank Hijra will focus on targeting the retail market and SMEs that are considered ready to switch to a sharia banking scheme
The chaos related to financing through Islamic banks some time ago showed that the public's understanding of how sharia principles worked was still minimal. This is ironic in a country with the largest Muslim population in the world.
Penetration of Islamic banking in this country is indeed low. Only 6,51% when compared to conventional banking. Not surprisingly, the Ministry of SOEs merged 3 subsidiary SOEs into a large-cap Islamic bank in order to increase competitiveness.
Nevertheless, the potential to increase the trend of Islamic banking does exist. The public's enthusiasm to understand the management of public funds according to sharia shows an upward trend. This opportunity is utilized by the sharia fintech platform NATURAL Group with Natural Hijra BPRS(hereinafter referred to as Hijra Bank), results rebrand BPRS Cempaka Al Amin which has been acquired.
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