Observing the Role of Social Media for Startups

Since the mid 90's, starting with social networking sites, blogs and microblogs, social media is now experiencing rapid growth. Not only for sharing stories, writings to activities, social media is already loaded with the latest features such as images, videos to GIFs. Seeing the trends and habits of users, social media has now become the most effective free to paid promotion and publication platform for startups to corporations. Targeting certain groups or people at the desired time, all information, latest developments to company responses, can be conveyed through social media.

Big contribution of social media for startup

In the startup world, social media has become a "mandatory" platform for doing things engagement to the dissemination of information to customers. There have been many successes achieved by startups using social media accounts, in terms of increasing the number of users, branding, awareness, to product education.

Brilliant itself as a technological medium that completely relies on social media for the dissemination of information to viral articles, has greatly helped these activities as well as targeting the targeted users, namely millennials.

"Social media has a fairly important role for us at Brilio, especially when currently most of the social media users in Indonesia are those who fall into the millennial category," said CEO & Co-Founder of Brilio Joe Wadakethalakal.

According to Joe, although it is still dominated by technology-based startups, the use of social media is slowly but surely starting to be applied by large companies that still run their business conventionally.

"The spread of information through social media nowadays can no longer be ignored, when many marketing activities are successful through social media channel social media."

The CEO said the same thing Picmix Calvin Kizana. According to Calvin, the current success of Picmix is ​​largely influenced by the existence of existing social media accounts. This has quite a positive effect, especially for startups that are trying to get user growth.

"However, when all startups take advantage of channel the same thing is that social media will become crowded and full of competition to use social media to promote."

In the end, according to Calvin, as long as startup is able to maintain user satisfaction and loyalty through engagement or loyalty programs that are carried out, good relations with target users will reap positive results.

"We are quite diligent in conducting competitions, giving prizes or other games to users through social media, these activities are sufficient to maintain and increase the number of users."

Social media as a startup community resource

According to Head of Marketing shopping Faiz Fashridjal, currently social media has made the biggest contribution to getting new users as well as sales at Blanja. In order to be able to continue to maintain the existing number, Blanja then collects the number of users in a community which is channel organic as a medium for disseminating information, promotion online and offline.

"Most people in Indonesia use social media first before shopping to get information and recommendations, that's where social media accounts have an important function to attract the attention of potential customers," said Faiz.

In addition to utilizing social media such as Twitter, Facebook, Instagram, Youtube and Facebook, publisher channel In addition, Blanja is also diligent in expanding partnerships with telecommunications operators, banks and other related companies to disseminate information and increase the number of users. This is enough to help Blanja take advantage of a new loophole to accelerate the growth in the number of users.

Meanwhile for Tribe which relies entirely on applications, social media is the single most effective way for information dissemination to promotions as well as customer acquisition. These activities are carried out aggressively every day.

"Currently we see that only social media platforms can provide a sharp target segment for potential users that we are aiming for. Other platforms besides social media audienceIt's too broad," said Tribe Indonesia Country Head Rasyefki Sultani.