Establish Strategic Cooperation with Instagram, Kata.ai Delivers New Solution

Good news stop by kata.ai. A startup focused on developing conversational artificial intelligence (AI) and Natural Language Processing (NLP) was selected as one of the few technology companies that can take advantage of the Instagram Messenger API.

A concrete form of choosing Kata.ai as the only Instagram partner from Indonesia is the presence of the Instagram message feature on the dashboard omnichannel Kata.ai is named Kata Instagram Solution. This service allows business owners who use Kata.ai services to connect directly to the messaging feature in the Instagram application to the platform omnichannel.

"Kata Instagram Solution allows business owners to manage messages and conversations from consumers on an ongoing basis and more effectively. This will make it easier for them to create higher interactions and serve customers better," said Kata.ai Co-Founder & CEO Irzan Raditya in a statement. written.

The election of Kata.ai did not happen overnight. They already had a good relationship with Facebook - as the parent of Instagram - when they were appointed as the official WhatsApp Business Solution Provider partner in 2019. Irzan also explained that they had been involved in collaboration with Facebook several times to assist clients in integrating and building the above solutions. Facebook Messenger platform.

He further explained, through the word Instagram Solution, business owners who use Instagram can handle message conversations on social media creatively and boost customer commitment via direct messages. Kata.ai's new service has also been effectively used by their clients.

"The product that is currently being developed is that business owners can use the Kata Omnichat product to be able to manage incoming inquiries through the Diret Message API," he added.

The choice of Instagram as a platform that can use the Instagram API is quite significant. The reason is that it is well known that Instagram is the most popular social media in the world after Facebook. Their monthly active users are over one billion with an average usage of around 53 minutes per day. In Indonesia alone, it is estimated that Instagram is used by 69 million users.

The increasing trend of customers contacting business owners via direct message is indeed increasing compared to via telephone or email. That's why Kata.ai has high hopes with this new product. At the end of 2018 Instagram itself made a survey about the number of businesses that use Instagram. From result the survey It is known that 52% of business owners direct their consumers to their business profile on Instagram. "So from here we see the potential is huge and it becomes important for business owners to have an integrated messaging platform."

Instagram also welcomes their collaboration with Kata.ai. They confirmed that this collaboration is indeed possible to help businesses and their customers to interact more closely.

"Messenger API service for Instagram enables business owners and developer to manage communication with customers on Instagram at scale," said VP of Platform Partnerships at Messenger Konstantinos Papamiltiadis.

Kata.ai is the only company from Indonesia selected by Facebook in this program. Besides Kata.ai, several other selected companies are Hootsuite, Zendesk, GoDaddy, MobileMonkey, and Sprinklr.

Kata.ai plans to develop this new product with other features according to the needs of their users. However, Irzan stated that currently the Kata Instagram Solution service is still limited to allowing business owners to manage incoming inquiries via the Direct Message API.