Engagement: Matrix, Definition, Tips to Improve and How to Build It

In the context of digital marketing, engagement is a term that refers to interactions between brands and consumers.

Engagement is closely tied to a strategy that focuses on increasing engagement while building good relationships with users, prospects and customers.

Engagement can be presented in various forms such as Clicks, Likes, Comments and Shares.

Currently, the use of the term engagement is more associated with social media marketing.

Definition of Engagement

Engagement is a benchmark tool used to study audience engagement with online business social media.

This term has historically been a common metric used to measure the effectiveness of social media marketing, but it doesn't always translate to sales.

To determine the final audience retention number, marketers usually have to check several aspects, such as number of shares, likes, followers, and comments. Well, that single benchmark is now an important part of the company's marketing efforts.

This is because audience engagement and engagement are critical to building a positive brand experience for any social platform. Moreover, companies need these comparisons to build meaningful business relationships with new customers and prospects.

So engagement means being present as a metric that can track the return on investment a company receives from customer engagement numbers.

What is Measured in Determining Engagement

In social media engagement is measured using metrics, including:

• Shares or retweets

• Comments

• Likes

• Followers and audience growth

• Click-throughs or clicks

• Mentions (tagged or untagged)

• Hashtags

• Saves

• Profile visits

• Direct messages or replies

Tips to Increase Engagement

• Routine Engagement Analysis

Track all aspects of your social media such as the number of followers, how many comments and shares you get per post, and other measurable items. Then be sure to regularly monitor the item's progress to identify strengths and weaknesses.

• Determine Adequate Strategy

The truth is that there is no one right solution for all businesses. Because the business goals of each company are different. The social media strategies they use are clearly not the same. Therefore, make a strategy that will be implemented that is in line with the needs of the company and the audience.

• Create Interactive Content

Creating interactive content is the last tip you can use to increase engagement. Yes, because over time, customers will no longer be satisfied with mere information content.

Engagement example

An example of how to increase engagement on social media is giveaway. Generally, public interest increases when they want to get products for free. The possibility to participate in the giveaway is that the public must share the product in Instagram stories, tag and mention and comment on the publication.

So, that's an explanation of engagement from understanding to tips on building engagement on social media. Hope it is useful!