Tips and Things to Avoid to Earn Income from Social Media

In this digital era, there are many things we can do to make money, including monetizing our social media accounts. Social media monetization is also the right choice if you are a an influencer or content creator.

What is Social Media Monetization?

Social media monetization is the process of earning income from the audience of your social media accounts. Earning income from social media is very possible, especially for those of you who have many active followers and are used to interacting with your followers.

Then, how to get started? And are there any tips for doing it? social media monetization this? To answer your curiosity, Myre Gustam, Impact.com Country Manager share information related to this topic which will be described in full in this article. So make sure you read it to the end!

Why Is Social Media Monetization Important?

Monetization is a way of content creator earn income. However, according to Myre, monetization is not the main thing in social media, but the content itself.

“Social media is a space where socializing and community engagement occurs. Content creators bring value to this space through useful and engaging content that benefits their audience,” said Myre.

Content has become a means of entertainment and information for many social media users. For this reason, ideally, monetization is carried out while still presenting entertaining content and providing more information for the audience.

Strategies for Building Eligible Social Media Accounts for Monetization

Basically, every social media account you have has the potential to make you money. However, there are several things that need to be considered in building these social media accounts so that later they are eligible for monetization.

First, identification of initial goals. Social media is indeed one of the platform to seek entertainment. However, if you want to start earning from social media, then make sure you specify goal to be achieved at the outset. Goal this can be build Branding, build community, or improve engagement with your target audience.

“You must first identify the goals you want to achieve together with target audience you to understand the approach you need to take with social media campaigns You later," Myre said.

apart goal, Myre also said that having uniqueness and style itself is very important for a social media account. This style and uniqueness will help attract a similar interest audience and make it easier for you to develop strategies social media campaigns that suits your audience.

Must Have Followers How Much for Social Media Monetization?

The ability to reach a large audience is one of the advantages that can make it easier for you to monetize social media. Sometimes, however, numbers don't always matter as long as you reach the right audience.

“Large audiences don't always produce the best results for brand, said Myre.

He also explained that nowadays it is not uncommon brand more open to working with nano influencers/content creators (<10K followers) and micro influencers/content creators (10K-75K followers). Despite having a small number of followers, nano influencers still have the ability to influence the audience.

“While celebrities have a wider reach, smaller creators have the upper hand when it comes to impactful engagement because they tend to have close ties to their community. So reaching an audience isn't just about getting more attention, it's also actually engaging and connecting with the right audience."

Tips on Social Media Monetization

In monetizing social media, Myre also conveys several tips that need to be considered. Among them are personal Branding and how you should connect with brand.

Be Authentic

The first thing Myre mentions when it comes to tips on making money from social media is being authentic. Presenting yourself and your content authentically will make it easier for you to build a relationship with your audience.

“I think the first thing that should pay attention to content creators or influencers is whether they create content and present themselves authentically or not. Building a relationship and trust with their audience is the key to success in growth.”

Understanding Value

According to Myre, monetization should be done together brand which has value the same one. Therefore, you should understand yourself value what do you want to hold and share through content or personal branding.

“Having a clear picture of value they will ease the alignment process with the client or brand, said Myre.

Myre also confirmed that generally brand would love to work with someone who is passionate about his or her field of interest.

Goal-oriented monetization, such as increasing traffic business or sales, is one of the types of monetization that Myre recommends over quantity-focused monetization likes, comments and shares. 

When content creators and influencers memiliki value the same, it will be easier for both to achieve the desired goal.

Know Numbers and Data

Figures and data analysis results are important for a content creator or influence. Why? Because analysis and data are the best negotiation tools that can be used by content creators and influencers in establishing cooperation with brand.

Apart from being a report on the performance of previous collaborations, this analysis and data are also important for brand because it makes it easy brand in tracking collaboration performance.

"That is why brand will often turn to technology to manage marketing an influencer them because success is often informed by data. Besides that, content creator who have a solid understanding of their own data will also have the advantage of convincing brands to work with them,” explains Myre.

Easy Access with Brand

In addition to being authentic and understanding values ​​and data, don't forget to open access to easily connect to brand. The fact is that when content creators or influencers have succeeded in building their community, it will be easy for them to start working with them brand. However, how brand and influencers can connect?

“Don't just wait for the opportunity to come, especially when there are many affiliate programs from different countries brands that you can choose from,” Myre said.

Instead of just waiting until brand find you, you should also actively make it easier for your brand to access by joining a media partner like Impact.com.

By joining a platform like impact.com, your content, audience and other important metrics will be seen by various brands and taken into account for collaboration. 

When finally brand successfully reach and connect with you, then the brand will determine the best type of monetization for you.

Things to Avoid in Social Media Monetization

For those of you who are interested in starting to earn from your social media accounts, you also need to pay attention to and avoid the following things.

In collaboration with Brand different Value

As mentioned above, in collaboration with brand that have the same core values ​​will make it easier for both influencers and brands to achieve the desired goals. To avoid discrepancies between the products or services offered and the target audience, influencers or content creators can do a little research about the brand before starting to work together.

“This can be minimized with a little research on brand before signing the agreement. After all, you don't want to work for a cause you don't believe in, or sell products and services that aren't relevant to your image and target audience you," Myre explained.

Collaborate with Brand Which Does Not Have Sufficient Infrastructure

apart value, make sure too brand who will work with you have the infrastructure to collaborate adequately. One example of inadequate infrastructure here is the terms and agreement documents that have objectives unclear.

Although it sounds trivial, but this can later develop into a bigger problem, including getting paid fairly and on time.

“One of the best ways to protect those interests is to work with networks and platform who will clearly outline the nature of the business relationship while connecting you to brand the right one for your social media.”

It turns out that to start earning from social media there are several things that need to be considered and avoided, including in building the social media account itself.

Be authentic, understand value and open access to brand are the three things that Myre emphasizes the most. How? Interested in starting to apply the tips above to make money from social media?