Two Different Approaches to Language Learning Startups

Technology makes learning activities simple, in terms of getting information and also the learning process. Technology is also able to open up greater opportunities for everyone to learn many things. One example is language learning activities. In Indonesia, there are two startups that both offer ways to learn languages ​​but have different approaches.

Cakap by Squline

Cakap by Squline or hereinafter referred to as Cakap is one of many educational startups whose solutions are quite interesting. Offering language learning services Cakap has collaborated with several institutions both at home and abroad, such as the University of Indonesia, Atmajaya University, Beijing Languange Culture College, and several others.

As an educational service, Cakap provides 4 languages ​​that can be learned on its platform. The concept that Cakap offers is two-way learning with a tutor or instructor. Not only learning materials, Cakap also provides certification for its users.

Able to use technology video call. Users can choose a teacher or according to the available schedule to learn the language. Direct, private communication with teachers is expected to be more effective, while providing an intimate and focused learning experience.

In addition to video communication, Cakap has also just introduced Cakap Chat. A feature that allows users to learn a language through a conversation feature with a tutor.

"All Classrooms in Cakap from Private, Chat, Club, and Group adopt learning methods 2-way learning interactions, because we believe that the process transfer skills must be done direct Person to Person, besides that, the method of self-learning live will also improve self motivation of students to continue attending classes. Cakap also wants to improve the welfare of teachers by providing additional income through Cakap's solutions, not replacing teachers with video content, games, or other one-way learning methods," explained the CEO. Competent Tommy Yunus.

Information from Cakap, their users have an age range of 16-35 years, dominated by students, employees, and also business people. As a startup, Cakap is quite optimistic that it can continue to provide the best for the people of Indonesia. Unmitigated they are currently heading for the Super App concept for sharing skills and career enhancement.

"We are moving towards the concept of becoming a Super Apps for Skill Sharing & Career Enhancement, so that we can improve the quality of Indonesian human resources even more significantly and raise the level of welfare of the Indonesian people by providing easy access to education and helping equitable distribution of education in Indonesia," added Tomy.

language

Under the auspices of PT Bahaso Intermedia Cakrawala language takes a slightly different approach to Cakap. Overall, Bahaso has 3 forms of learning, the first is in the form of course with material divided into several levels, quizzes packaged in the form of interactive games, and most recently, Bahaso Talk, conversation-based learning with existing tutors.

From the very beginning, Bahaso conceptualized effective and flexible learning. Bahaso carries the concept of coins that can be used to exchange premium content/subscription packages. coins can be refilled or purchased in various ways, payment via bank transfer, Indomaret, to purchase voucher via Tokopedia.

In addition to English, Bahaso also provides course for Mandarin and are currently preparing learning packages for Korean, Portuguese, French, and Japanese. To enrich the content in the application, Bahaso also collaborates with several parties, one of which is the FIB, University of Indonesia. As of the beginning of this year, Bahaso claims to have managed to get 500.000 users.

This year Bahaso plans to explore educational content outside of language. In his interview earlier last year, Bahaso CEO Allana Abdullah said that his party would provide  standardized education to rural areas.

“In 2019 Bahaso will explore online education outside of languages. Bahaso's target for the next year is to provide standardized education to rural areas and improve the quality of resources through online learning and certification," explained Allana in interview last January.