Ericsson Will Present TV Streaming Service

In smoothing Ericsson's steps to market service products streaming TV in Indonesia, which is currently being prepared, Ericsson is reportedly exploring approaches with several Indonesian telecommunications operators. This approach was initiated by Ericsson who saw the huge business potential of the device market mobile devices in Indonesia.

It was stated directly by Sam Saba as President Director of Ericsson Indonesia which was published in IndoTelko news yesterday (18/2), he revealed that in the near future Ericsson will start approaching a number of telecommunication operators in Indonesia to present Ericsson's newest service, namely a mobile phone platform called TV Anywhere. Platform this will later integrate video content over the top (OTT) that can be enjoyed through the device smartphone as well as tablets.

Services streaming The TV that Ericsson is working on is one of the latest steps taken after the Swedish technology company acquired Azuki Systems Inc., a service provider company streaming TV from the United States some time ago.

In addition to trying to establish cooperation with telecommunications operators, incidentally have direct access to users, Ericsson is also seeking cooperation with regulators regarding guarantees for internet network support for services streaming, because as is well known, this kind of service requires an internet connection that must be stable.

"The internet network in Indonesia is not what many users expect. Especially for TV services streaming which requires stable connectivity. However, we remain optimistic that the infrastructure will be ready in the next few years," said Sam.

Still related to this, he also briefly highlighted the steps taken by Ericsson this time he considered it quite appropriate considering the situation and condition of the device market. mobile devices in Indonesia which is increasing recently. This can be seen in the growth of customers mobile devices in Indonesia which is often stated as one of the largest in the world. In addition, he also highlighted the current trend shift in the Indonesian market regarding television shows that are starting to shift to the realm of television mobile devices.

“Currently the condition of traditional TV has also begun to be abandoned, users need something that is in digital and mobile devices. The consumption pattern of media content has changed along with the rapid growth of mobile devices," he said.

Apart from that, service products streaming TV is still a relatively new thing in society. After cooperation with telecommunications operators has been established, along with well-organized regulations, what is no less important is to promote this service so that it can become an alternative entertainment service for consumers, although it may not necessarily change the consumption pattern of technology and entertainment.