Breadlife Acquisition, DailyBox F&B Startup Wants to Continue to Add Portfolio

One of the plans to be launched DailyBox the end of this year is to expand the collaboration. After establishing strategic partnerships with celebrity chefs and the general public who have a passion in the culinary world, DailyBox has also officially acquired brand breadlife. To DailySocial, DailyBox CEO Kelvin Subowo revealed, Breadlife is one of the brand Indonesia's leading bakery.

"Already become top-of-mind brands in the bakery category and has a high level of customer satisfaction. This can not be separated from the Breadlife management team, which is filled with experienced people in their fields and also has line-up a product that complements the product from DailyBox."

After being acquired by the DailyBox Group, Breadlife customers can order food through a food delivery platform, namely GoFood, GrabFood, ShopeeFoods, and TravelokaEats.

"Most of the Breadlife outlets are outside Java, while the DailyBox Group's distribution points are concentrated on the island of Java. Next year we want to focus on development outside Java. This is in line with Dailybox Group's mission to reach more locations throughout Indonesia," said Kelvin.

There are 4 implementations related to DailyBox and Breadlife. The first is in terms of networking. Breadlife can use the DailyBox network that already exists in 120 points to expand its reach with minimal capital. Instead, DailyBox can use the Breadlife network which is concentrated outside Java. Collaboration is also carried out to increase brand visibility.

In terms of resources, To increase product innovation, assisted by the Dailybox Group's chefs, Breadlife will present bakery products in a centralized manner.

"In the past, Breadlife breads were made from scratch at each outlet. Now the kneading and baking process is done in central kitchen Dailybox Group to ensure the consistency of the taste and texture of the bread," said Kelvin.

After acquiring Breadlife as the fourth brand in the portfolio (after Dailybox, Dailymeals, and Shirato), DailyBox's plan for next year is to acquire a new brand to enrich the Dailybox Group's portfolio and add locations outside Java.

Focus on profit

As a multi-brand online restaurant platform, DailyBox always strives to focus on achieving profit. Despite having experienced problems at the beginning of the 2020 pandemic, DailyBox was able to survive as a early adoptingcloud kitchen in Indonesia.

In conversation DScussion session some time ago, Kelvin mentioned, there are several reasons why DailyBox gets Series A pendanaan funding by two VCs, namely Vertex Ventures SEA and Kinesys Group.

"Although we are present as a startup, our way of playing is very conservative, namely maintaining Bottom line and focus on profit. Because economic units it's obvious for the culinary business. This mindset is then seen by investors to DailyBox, namely to always keep profitable level' said Kelvin.