Content Strategy to Boost Online Store Sales - UMKM Go Digital Series Part XIV

Like social media, online stores also need content injection. Only in a different shape. Article content is the most common form used to capture traffic from various channels, one of which is search engines.

Article content has a lot of importance in various contexts, especially in today's digital and communication world. Here are some reasons why article content is so important:

1. Inform and Educate: Articles are often used to impart information and knowledge to readers. They can discuss a variety of topics, from the latest news, tutorials, research, to practical guides. Informative and educational articles can help readers understand a topic better.
2. Build Authority and Trust: By presenting quality and weighted content, you can build authority and trust among your readers or audience. Articles written by experts in a particular field can help build a reputation as a credible source of knowledge.
3. SEO (Search Engine Optimization): Articles that are well optimized for search engines like Google can help increase the visibility of your website or platform. High-quality, relevant content has a greater potential to appear in search results, which in turn can increase the number of visits to your site.
4. Engagement and Engagement: Interesting and useful articles can stimulate readers to engage with your content. This can be in the form of comments, sharing articles, or discussing further. This kind of interaction can build a community around your content.
5. Marketing and Branding: Articles can be an effective tool for marketing your product, service or brand. By including relevant information about your product or service, you can help potential customers understand its benefits better.
6. Personal and Professional Development: Writing articles can help the author in personal and professional development. The research and writing process required to create good content can enhance a writer's understanding of a particular topic.
7. Inspiring and Entertaining: Articles are not only about information and facts. They can also be used to inspire people, tell stories, or provide entertainment. These kinds of articles can create an emotional bond with readers.
8. Troubleshooting: Articles that provide practical solutions or guides to common problems faced by readers can be invaluable. This can help readers feel more supported and directed in overcoming their challenges.

Overall, article content has an important role in shaping perceptions, conveying information, and interacting with audiences in various contexts. In the digital age, the ability to create meaningful and high-value content is becoming increasingly important for achieving communication and marketing goals.

For online stores, article content can be designed in such a way with the target audience and also specific goals, whether for conversions, branding, education or just information.

Here are some workable content strategies

Creating content that provides solutions to the problems the product is selling is a very effective strategy for attracting audience attention, strengthening brand image, and increasing customer trust.

Know Your Target Audience

First of all, understand who your target audience is. Who are they, what are their problems or needs, and how can your product meet those needs.

There are several ways to find out who your target is, including:

• Define Your Product or Service
• Identify Demographic Features
• Define Psychographic Characteristics
• Research Concurrent and Competitive Customers
• Use a Survey or Interview
• Digital Data Analytics
• Use Buyer Personas

Identification of Common Problems

Identify common problems related to your product or industry. Do research and analysis to find out the problems that are often faced by your potential customers.

Select the Most Relevant Issue

Select the issues that are most relevant to your product. Focus on the problems your product can solve or fix.

Create Educational Content

Create informative and educational content, such as blog articles, guides, tutorial videos, or infographics. This content must provide a clear understanding of the problem you are facing and how your product can be the solution.

Provide Immediate Solutions

In your content, explain in detail how your product can solve the problem. Include concrete examples, illustrations, or case studies to explain how your product has helped others.

Use Customer Success Stories

Tell success stories of customers who have overcome their problems using your product. Positive testimonials and reviews can be powerful tools to convince potential customers of the effectiveness of your product.

Optimize for SEO

Make sure your content is optimized for search engines (SEO). Use keywords that are relevant to the problems and solutions discussed in your content. This will help your content appear in relevant search results.

Use Diverse Media

Use different types of media such as text, images, videos and graphics. Different types of media not only make content more engaging but also help explain solutions better.

Improve Content

Monitor the performance of your content regularly. View statistics, feedback and interactions from your customers. If necessary, improve or modify your content based on lessons learned from audience response.

Presenting real solutions through content not only helps to increase your brand awareness but also strengthens the emotional connection with potential customers. By providing value and helping them solve their problems, you can build a stronger and more sustainable relationship with your audience.