Collaboration with Allstars, Partners Gojek Gain Access to Marketing Through Influencers

Gojek announced cooperation with the platform influencer marketingAllstars to make it easier for MSME partners Gojek connected with an influencer carry out marketing activities. So far, with limited funds, MSME partners often only rely on word of mouth marketing and continue to maintain product credibility.

VP Commercial Solutions and Operations Gojek Vincent Bachtiar explained, the two companies have the same vision to facilitate as many MSMEs as possible to upgrade. "We hope that with this collaboration, MSME players can reach more consumers, expand market share, and have more competitiveness in today's digital economy," he said in a virtual press conference, Monday (15/2).

Allstars Business Director Alex Wijaya continued, the use of influence marketing very effective in promoting brand as well as products and services. However, MSMEs often find challenges due to their limited network in the realm of social media to be able to implement strategies influence marketing effective.

Not to mention their minimal access to collaborate with the an influencer, as well as the high costs of digital campaigns. With the Allstars platform, now brand can find an influencer which has a positive impact on business. There are analytics that brands can monitor to learn directly from target achievement to performance engagement per post.

Allstars is here to provide a platform to connect brand with an influencer for promotion on social media. Not only profitable brand, an influencer also actually need to be bridged, especially for those who have just switched professions. "Play target we are SME because brand big usually no trouble when marketing they can recruit agencies, but MSMEs are difficult," he said.

Inside the platform, brand can fill in the desired type of campaign by selecting a category an influencer, location, minimum quantity followers, gender and age, desired social media platform, number of post and the desired price, until the contents brief from campaigns like timeline campaign period.

Through collaboration with Gojek, all access can be accessed through the application super apps specifically for partners, namely GoBiz. Automatic, e-money belongs to Gojek, GoPay can also be used as an alternative payment method, apart from bank transfers and credit/debit cards.

“The whole process is made easier. Already on the platform pricing influencers and paymentWe take care of it because we want all parties to feel safe. Security that's something we focus on the most.”

In Indonesia itself, there are already several startups both from within and outside the country that offer similar services to accommodate marketing needs through online marketing an influencer. Some of them are Hiip, Partipost, AnyMind, Verikool, Raena, IconReel, and others.

Allstars itself was founded at the end of 2019. Now it has connected more than 7 thousand brand and 120 thousand an influencer, successfully working on more than 4 thousand campaigns. Companies divide categories an influencer based on the number of followers they have. Starting from nano with 1.000 - 10.000 followers, micro with 10.000 - 100.000 followers, macro with 100.000 - 1 million followers, and mega/top tier with over 1 million followers.

In his work, Alex said the company was able to support MSMEs in introducing and elevating the credibility of brands, products and services, from various types of sectors, such as food and beverage, beauty and fashion, health and wellbeing, lifestyle, travel, games and technology, family, entertainment, and sports and fitness.

Since the first collaboration with Gojek announced at the end of January 2020, it is claimed that thousands of MSME partners have joined. It is hoped that in the future more and more will join, especially MSME partners in Gojek it is claimed the number is in the hundreds of thousands.

“Most of the partners who joined, almost half of them are located in Java. Most of them use the Instagram platform, then TikTok for marketing activities from influencers on Allstars," concluded Vincent.