1. Startups

Cloud Adoption Drive to Face Opportunities in 2021

The year 2020 brings many surprises to people's lives globally, including in various business sectors. The Covid-19 pandemic, which began to spread throughout the world since the beginning of the year, has encouraged most people to do more various activities from home, including working and running their businesses. This certainly brings major changes to business operations in various industries.

One of the efforts that need to be made by various organizations and companies is to accelerate the adoption of technology in running their business. Technology adoption, especially cloud need to be applied in various business scales, ranging from large ones such as banking, to small and medium-scale industries such as startups and MSMEs. The acceleration of technology adoption in organizations is an effort to survive in various conditions of uncertainty caused by the pandemic. This is also one of the main messages conveyed by Paul Chen, Head of Solutions Architect, ASEAN at Amazon Web Services at the event. media briefings AWS some time ago.

Adopt Technology to Revolutionize Companies and Organizations

There are several things that make technology adoption, especially the use of cloud computing become increasingly important for companies and organizations. First, is to create working conditions that remain comfortable and conducive for employees. Social restriction regulations implemented by the government in various countries force companies to implement a work system work from home for most of its employees. This condition is certainly a challenge for many employees, especially for those who are accustomed to coordinating and meeting face to face. The adoption of the right technology and management can make employees able to work and coordinate comfortably even though they are working from home.

Second, companies also need to think about ways to reach and maintain relationships with their customers in new ways, namely virtually. Companies need to adapt to various channel digital marketing and online transaction systems, as a step to continue to provide the best service for its customers, even during a pandemic that limits people's space for movement.

Third, companies also need to find new revenue streams. The pandemic conditions that have occurred have disrupted many previously owned income channels, for example by decreasing demand and the need for certain products and services offered. Companies need to think of various alternative ways to earn income from other channels, namely by seeking and taking advantage of the ongoing conditions.

Budget Savings and Cloud Adoption Drive

In today's difficult economic conditions, companies around the world, including Amazon, are trying to save money. Starting from savings from the operational side, to saving various budgets and other company expenses. On the other hand, the pandemic conditions also encourage companies to adopt technology cloud computing for his business. Because with the flexibility and elasticity it has cloud, companies can easily organize and select the services needed with a certain business scale. In fact, the two things are related. In addition to flexibility, the cloud is also proven to be able to offer lower service costs when compared to companies that invest to build their technology infrastructure independently.

One of the case studies presented by Paul Chen is the startup Check Online which is engaged in the EdTech, with services in the form of learning media applications that can be used for students, teachers, schools, and parents. With the government's regulation to run schools online, Musik Online has succeeded in increasing its business scale by serving more schools, even now there are more than 500 schools that have joined. With the increase in online learning activities, the Listen Online application is increasingly being used. Until its peak, the service was accessed by around 45.000 users simultaneously. But with the flexibility and elasticity it has cloud, these upgrades can be managed properly and do not cause any disruption to their services.

New Services Introduced in AWS re:Invent 2020

To support the drive for cloud technology adoption in various industries, Paul Chen also announced various Update latest version of AWS-owned services. It is also a highlight from keynote address delivered by Andy Jassy, ​​CEO of AWS at the AWS re:Invent 2020 event. The following is a complete list of categories and their newest services.

Databases

  • Amazon Aurora Serverless v2
  • Babelfish

Compute

  • Graviton-2 C6gn
  • AMD G4ad GPUs
  • Intel M5zn & D3/D3en
  • Memory Opt R5b
  • MacOS instances

Containers

  • Amazon ECS Anywhere
  • Amazon EKS Anywhere
  • AWS Protons
  • Amazon ECR Public

Analytics

  • AQUA for Amazon Redshift
  • AWS Glue Elastic Views
  • Amazon Quicksight Q

Industrial Machine Learning

  • Amazon Monitor
  • Amazon Lookout for Equipment
  • AWS Panorama Appliances
  • AWS Panorama SDK
  • Amazon Lookout for Vision

Customer Care

  • Amazon Connect Wisdom
  • Amazon Connect Customer Profiles
  • Real-Time Contact Lenses for Amazon Connect
  • Amazon Connect Tasks
  • Amazon Connect VoiceID

Hybrid

  • Aws Outposts 1U and 2U Servers

At the end of 2020, in a situation where the pandemic condition is still ongoing, all parties are preparing to face various possibilities, while still trying to save their budgets and expenses. Adoption cloud is the right and profitable solution to deal with this situation, one of which is the use of various services owned by AWS.

At the end of the session, Paul Chen also said that 2021 will be full of possibilities that we don't know about at all. We cannot control the future, but we can control our abilities and abilities to be able to react and act in the face of situations that occur.

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