Claims To Achieve Profitability, Tjufoo Will Invest In Three New Brands This Year

Startups brand aggregators formed strategic partnerships with several brand choice, with the goal of building strong, collaborative relationships. This partnership also provides capital support, resources, and guidance on marketing and operations.

One of brand aggregators which launched during the pandemic and claims to date continue to experience positive growth is Tjufoo. To DailySocial.id, Tjufoo Co-Founder & CEO TJ Tham revealed the company plans to raise funds this year and add a few more brand to be funded.

Claim already profitable

Launched in early 2022, a startup founded by former employees Grab it wants to be brand aggregators with the concept of "House of Brands". That is helping brand Local improves performance through a suite of digital technologies, data platforms, artificial intelligence and experienced teams.

In its one-year-old business journey, Tjufoo claims to have achieved profitability and has invest in 6 brand. These include ACMIC, Granova, Cypruz, Dew It, Muscle First, and the Chocolate Kitchen. The company also plans to add about 2 to 3 more brand new to invest and join into the Tjufoo ecosystem this year.

"We prefer not to have a number brand too many, so we can help them grow their business. Tjufoo's target is to continue to develop brand which has now been invested," said Tham.

Tjufoo also has plans to increase the number of their warehouses, according to needs. Apart from Jabodetabek, the company also wants to add to other areas such as Central Java and others. The company also has around hundreds of employees who help develop Tjufoo's business.

Asked whether the company wanted to raise funds this year, Tham emphasized that they would continue to carry out fundraising activities. Even though he realizes that it's getting more and more difficult for startups like Tjufoo to raise funds.

In 2022, Tjufoo has pocketed funding pre series A with an undisclosed nominal value from Aura National Park and Venturra Discovery. This year, the company plans to obtain series A fresh funds.

Focus on brand local

In particular brand aggregators not only become facilitators, but they are also active investors in the brands they invest in. This mutually beneficial relationship is possible brand to grow, develop, and reach a wider target audience.

Tjufoo also wants to be a partner for brand, which not only provides about 51% investment, but also wants to be a partner who helps brands manage their business to help them recruit the best digital talent.

Apart from getting funding from Tjufoo, it was recorded mostly brand local people who are willing to be part of Tjufoo is so they can grow their business. Brand it also saw a partnership with Tjufoo as helping them develop the concept omnichannel, which turned out to be Tjufoo's focus.

Efficient operations and reliable logistics are critical to success brand. In this case, brand aggregators investing in optimizing supply chains, inventory management systems and fulfillment processes to ensure smooth operations for their partner brands. By providing support in this area, enabling brands to focus on their core competencies, leading to increased customer satisfaction and increased sales.

"By joining us, brand Potential locals can focus on developing their business from a product standpoint, while we help provide a business strategy perspective by considering national, regional and global landscapes. This synergy allows local brands to be more objective in developing strategies, including optimizing strategies online-to-offline (O2O) in the moment of retail revival for the sake of strengthening brand presence and diversification of sales channels,” said Tham.