Cipika E-Commerce Services Seriously Working on Gadget and Travel Segment This Year

E-commerce Service Cipika Store Indosat has for the past few months been expanding its service line. At the beginning of the emergence of this marketplace driven by Indosat, it offered online ordering of regional specialties. Now, Cipika has added three main services: Travel, Lifestyle, and Gadgets. 2015 will be quite a busy year for Cipika, because they will be more serious about working on it marketplace gadgets and travelher, with a promotion bundle with Indosat.

Head of Digital Commerce Division Indosat Carlos Karo Karo said Cipika's encouraging growth has driven this development. He also said the addition of the service segment was also driven by good relations with merchant who have worked with Cipika so far. "The trust of customers and merchants is what makes us develop other services," said Carlos, opening the conversation.

For the Lifestyle segment, Carlos said the categories were opened at will merchant who want to sell products such as glasses, watches, and fashion. This also applies to the gadget segment. "gadget merchant who sells gadgets in the shop offline Indosat wants to sell online too. We provide the container," he said.

Carlos didn't reveal the total revenue received, but the Cipika Store, which sells a variety of traditional Indonesian food, is still the service most visited and ordered by buyers. “Food is still a favorite and it's getting faster. For example, people want to order pempek for at least a week or two, then order again. Meanwhile, the process for gadgets takes a bit longer to compare prices first, and so on,” explained Carlos.

He revealed that Cipika had not carried out an aggressive advertising campaign until now.

Challenges faced by Cipika in carrying out marketplace is related to SMEs who do not always see their email regularly. "So we have to call and remind them all the time. The food industry is different from other industries whose products can be stored in warehouses," he explained.

"But what is certain is that during Indosat's birthday yesterday, we were also flooded traffic and orders, including when participating in the Harbolnas event as well,” continued Carlos.

Cipika sure doesn't want to compete with marketplace the other big, Cipika will be loyal to the path that niche, including for services travelAccordingly, the services provided by Cipika are hotel reservations and car rental. For this trip, Cipika will cooperate with Gogonesia, a startup finalist Ideabox 2014 incubation program. Gogonesia is online booking system which allows users to book travel packages, adventures and various activities.

"For the family trip can book a hotel as well as a car to be able to walk. We will also provide trip packages but more towards family holiday, said Carlos.