Cashlez Develops Point of Sales Outletz Application

SME entrepreneurs in Indonesia still need various solutions to increase their sales from various sides, ranging from online sales, payments, to management. To answer this need, Cashlez digital payment service launched an application Offline to Online / Online to Offline (O2O) and Ppoint of sales (POS) named Outletz.

Teddy Tee, Founder and CEO Cashlez, explained that Outletz is a separate application from Cashlez. There is a separate goal, which is to focus on sales Offline to Online / Online to Offline (O2O) for SME merchants. Currently, with the presence of various kinds of Online marketing and marketplace requires the presence of a regulatory system for inventory digitally.

Meanwhile, the entire process of checking goods is still using the traditional method. In fact, online sales need to be accompanied by a digital management system as well.

"We want to create an application that canmanage all those problems. Because everything will be more efficient when SMEs sell online on various channels," said Teddy to DailySocial, Wednesday (14/9).

Outletz can also help SMEs to monitor inventory, order, process orders, sales reportsand sales dashboard. It doesn't stop there, Outletz can be used for offline Point of Sales (POS), sending sales notes to buyers via email, and payments by credit and debit cards can be accepted online and offline.

"Outletz is like personal assistant for SME merchants who can integrate sales offline to online and become front end, while Cashlez is the payment system. Everything is integrated."

Currently the application is still in beta testing form, planned to be launched at the end of September 2016. It is targeted that by the end of this year 2.000 SMEs have been registered as Outletz application users.

Create a member get member program

Teddy continued, to achieve this target, the company uses a marketing strategy by creating programs member get member. With the bundling price, merchants can use Cashlez and Outletz for two years.

Through this program, there is added value that can be obtained if the merchant succeeds in becoming a merchant refer for other entrepreneurs to join using Outletz. They will get incentives and become mentors for newly joined merchants by providing education.

"Not only education about product introduction, but more towards marketing strategy. It's something that can't be mastered just a day or two. So between entrepreneurs will become educators on how to increase sales. That's our ultimate goal, not just how many merchants have use this product."

Although in the form of an application, apparently Outletz cannot be downloaded for free or can be found on smartphones, Android or iOS, because there are several customize tools which can only be accessed by merchants. The company claims to be able to guarantee the security of merchant data properly.

He hopes that for future development Cashlez will continue to innovate in providing solutions to facilitate payment services and answer all needs and problems that are felt to hinder SMEs from advancing their business.

"Because there are tools that can manage the order system, inventory, so this is not an ordinary application that can be downloaded for free on Android or iOS. Moreover, there are people who become business mentors. This is the added value that we provide. Because so far when people download applications for free, they learn on their own about how to use them," he concluded.