Get to know Just Search, Directory Applications as Location Promotion Events

The rapid number of internet users, SME businesses, and local tourism in Indonesia, has encouraged the Cari Aja directory application to be present since last year. Not just wanting to be a directory, Cari Aja adds various supporting features such as checking e-money balances and prayer times as a differentiation.

"Looking for it, we see that there are still many types of places, products, and services where customers need to be able to see and feel the product or service directly on the spot and cannot be done online. Therefore, we are focusing on making it easier to find and promote places that offer products. and these services," explained CMO Just Search Fera to DailySocial.

Cari Aja wants to make it easier for users to find various locations that are not detected by Google Maps within a 5 km radius. There are 16 categories available, ranging from mini markets, gas stations, ATMs, banks, shopping places, health, hotels, automotive, transportation, education, entertainment, buildings and offices, beauty, sports, and worship.

It is stated that Cari Aja has received funding from angel investors with unspecified details. Since its launch on the Google Play Store and App Store in January 2018, it is claimed that Cari Aja has had more than 70 thousand users (Android) and 2.500 users (iOS).

Directories stored in the application, continued Fera, are done in three ways. First, through the search team, Cari Aja, who went directly to search and collect data. Second, Search Aja users can add recommended places directly from the app.

Lastly, from the business owner. They can add their business to the directory and claim that their place of business is a verified owner. The trick is simply to take advantage of the "Add Place" feature and fill in the information related to the added place. For example: place name, address, hours of operation, type of place, telephone number, and others.

To guarantee the validity of the information, the Cari Aja team will check it no later than 2 x 24 working hours. If all the information is correct, then the recommended location will immediately appear in the Find Aja application.

"In addition to the addition of places either by our team or by users, we have a team Quality Assurance whose job is to check whether the information added to Search Aja is complete and correct."

With this choice, he hopes that business owners can have wider opportunities to increase the visibility of their business so that they can grow and become more known to visitors.

The next challenge and innovation

Fera said that as a directory application, her party has a challenge how to always present the latest data. This is because the data presented is not only general information, but also includes menu prices, telephone numbers, operating hours and so on.

For this reason, it will continue to update information regularly. Users are also involved, if they find information that has not been updated they can report it directly to the team.

"The trick is to click the "Merchant" you want to report. Select the three-dot icon in the upper right corner and send the report. We will process the report no later than two working days."

The company also continues to develop features that are relevant to the needs of its users. Most recently, Cari Aja features an e-money balance check (only for Android and has an NFC feature) and prayer times.

"Usually, to check the balance, you must have direct access to the NFC reader machine at an ATM or minimarket. Now users don't have to worry anymore when they enter tolls and make other payments."

Cari Aja has not carried out a monetization strategy in its first years. Fera said the company is still focused on increasing users and place data throughout Indonesia.

"Our mission is to introduce Cari Aja as a platform that makes it easier for people to find places while helping businesses promote their businesses."