C2B Business Model, How it Works and Examples

C2B or Consumer-to-Business is a relatively new business model. Unlike B2C or Business to Consumer In a more traditional way, C2B comes as technology evolves, enabling consumers to sell value which he has.

Generally, consumers get the products offered by a business. On the other hand, in the C2B business model, it is consumers who act in providing products or services for a business.

The following is an explanation regarding the C2B business model, starting from the understanding, concepts and ways of working, to business examples.

Definition of C2B (Consumer to Business)

C2B (Consumer-to-Business) or consumer to business, this is a business model in which business transactions or buying and selling activities occur between consumers as providers of products or services to businesses in the form of companies or organizations.

The C2B business model focuses on generating value from the customer base, with the idea crowdsourcing, ask for feedback, and more. The form can be in the form of products or services such as content, which is needed by a company or organization, in running its business.

C2B Concepts and How it Works

The way C2B works is with consumers who benefit from the provision of products or services offered to companies. Meanwhile, the company will benefit from the willingness of consumers to provide their products or services for the company's business continuity.

The benefits that consumers get in providing their products and services can be in the form of flexibility, payment fees, or products with discounts or even freebies from companies with the intention of bartering.

For example, a company asks consumers who have a lot of followers on social media to review and introduce their business products through their exposure on social media.

The purpose of this C2B concept is to increase brand awareness company. Currently the company highly respects this aspect, in order to instill a sense of consumer confidence in its business products.

Business Example Consumer-to-Business

There is also an example of a business that includes applying the concept of Consumer-to-Business These include, among others:

• Influencer Marketing

Influencer marketing is a form of marketing done on social media by someone who has social influence and a lot of support from his audience. A Influencers can influence the buying habits of people who trust their content and testimonials.

That trust is what a business needs from a an influencer, in order to increase brand awareness also business sales. Companies usually reach an influencer individually and build relationships with them.

• Affiliate Marketing

Affiliate marketing is a form of marketing in which the company as a business needs a affiliate marketers as consumers to promote their products to a wide audience.

Promotion can be done by sharing link business products, attracting audiences to visit and buy products from link shared, then affiliate marketers will be given a commission in return.