"Budget Hotel" Application and Consumer Acceptance in Indonesia

budget hotel is a new trend in the industry travel, offers lodging services according to consumer needs. Characteristics of users can choose the type of service needed during their stay –if general hotel services automatically serve full-services—thus tend to provide more savings on the consumer side.

Following digital trends, budget hotels also offered by OTA (Online Travel Agency), there are even some specific players who are present in Indonesia, namely Airy Rooms, NIDA Rooms, RedDoorz, to ZEN Rooms.

To find out the popularity and views of consumers in Indonesia towards budget hotels, DailySocial in collaboration with JakPat conducted a survey to users smartphone in Indonesia to find out their interest in the service. There were at least 1005 respondents who took part in the survey.

Our thesis begins by knowing the tendency of users when they want to rent a place to stay, as many as 65.77% have used an application or web aggregation service, 41% went directly to hotels to rent, 18,81% by telephone, and 17,31% through travel agents (offline).

The tendency of people to use the service budget hotels

The portion is clear, there are more than half of the respondents who have used digital services to book lodging. Then about using the app budget hotel respondents claimed to have known several names of players, including ZEN Rooms, RedDoorz, NIDA Rooms, and Stay.

The habit of direct ordering is still done by consumers when ordering budget hotels. It makes sense, because in general people choose this type of lodging because it requires cost efficiency or just needs to stay overnight – generally done by travelers, or the modern term. "backpackers". In addition to cost savings, it turns out that there are other reasons people use budget hotels is time efficiency.

Basis of selection budget hotels to stay

For users budget hotels itself, there are several criteria that are determined in choosing a place. The price factor becomes dominant, followed by distance to the nearest destination. With regard to other factors such as the star level of a hotel and facilities, it is not really a concern. This consideration can be drawn into a pattern about consumers budget hotels, which is economical and easy to reach.

Related to other findings about consumer characteristics budget hotels in Indonesia, can be downloaded in full in the report entitled “Budget Hotels Apps in Indonesia Survey 2017" Also find out the latest news on expansion, funding and new moves of OTA players in the sector budget hotels in Indonesia.