Brand Ambassador: Definition, Types, Duties and Responsibilities

Word of mouth marketing strategy is a marketing strategy that is quite effective for companies. One form of strategy is to use brand ambassador to increase brand awareness.

brand ambassadors is a person who plays a role in the success of promotions carried out by a company. With existence brand ambassador, a product can be increasingly recognized by many people.

Then, what is it brand ambassador and what are the duties and responsibilities? Check out the full explanation in this article!

What is a Brand Ambassador?

brand ambassadors is an individual whose job is to promote something brand or products to increase sales. brand ambassadors also commonly known as a "face". brand, because a brand ambassador usually only promote one brand or certain brands.

Generally, brand ambassador taken from celebrities an influencer or individuals who are known as a professional in a particular field. The reason is, a brand ambassador has a duty to expand the market network and increase the selling value of brand or the product it promotes.

In addition, the selection brand ambassador nor should it be done haphazardly and must be in accordance with the identity and character of the brand the. Because, brand ambassador play an important role in building image a brand or company to be more positive.

Types of Brand Ambassador Answers

brand ambassadors divided into several types based on the type and obligation. Here's a more complete explanation.

College Brand Ambassadors

College brand ambassadors is the promoter in charge of enhancing brand awareness among their peers. brand ambassadors This type is usually within the scope of among students.

Some of the things that are usually done by college brand ambassadors starting from introducing the product, distributing samples, putting up posters, to setting up a booth. According to the type, this type of brand ambassador is used to target school students to university students.

Influencer Brand Ambassadors

Influencer brand ambassadors is someone who is in charge of marketing brand or products through posting social media content within a certain time. brand ambassadors This type is usually also able to reach a wider target audience.

For this reason, in order to fulfill its targets and goals, companies will usually provide strict protocols in the cooperation agreement before signing a contract.

Affiliate Brand Ambassadors

Affiliate brand ambassadors are promoters who use affiliate marketing, so that both parties can benefit significantly. brand ambassadors this type usually promotes a product by distributing sales page links.

A affiliate brand ambassadors will get a commission from every consumer who purchases through the link. System affiliate this is also often touted as a system that makes it easier for companies to record and track all sales volumes in detail.

Informal Brand Ambassadors

Informal brand ambassadors it has an unattached nature, which means anyone can do it. Generally, brand ambassador This type is a person who is satisfied with a brand, so they recommend the product to their friends or relatives voluntarily.

Brand Ambassador Duties and Responsibilities

Basically, the main task of a brand ambassador is to promote a brand or product so that it can be widely known by many people. For more details, here are some duties and responsibilities of a person brand ambassador.

Promoting a Brand or Product

A brand ambassador tasked with promoting a brand or products, especially on social media. The form of promotion can also vary, from using photos, product reviews, to special videos about the product.

Although it looks the same, however brand ambassador turned out to be different an influencer. A an influencer generally only contracted for one product campaign period, temporarily brand ambassador contracted for quite a long time with various forms of campaigns for promotional purposes.

Maintaining a Positive Image of a Brand

In addition to serving to promote brand to be more widely known, a brand ambassador must also be responsible for maintaining a positive image of the brand. This good image must always be shown in every activity. The goal is to increase public trust in him, which of course will also have a positive impact on the brand image he promotes.

Aligning His Image with Brand Identity

A brand ambassador must also be able to adjust his self-image with identity brand or the company it promotes. In this case, they must know what things can and cannot be done so as not to damage the image brand The.

Cooperate with the Marketing Team to Succeed Marketing Strategy

one's job brand ambassador also not just promotion, but also involved in various marketing activities, such as drafting marketing campaigns and determining strategies. In this case, brand ambassador will work with the team marketing in determining what kind of content and image you want to show to the public.

Provide an explanation of the product being promoted

A brand ambassador also must know the ins and outs of the product being promoted. Because, brand ambassador usually will interact directly with consumers to explain what are the advantages of the product being promoted.

Well, that's the explanation about brand ambassador. From the explanation above, it can be concluded that a brand ambassador is a person who is paid as a representative of a brand with the aim of promoting it.