Blibli.com Launches “Video On-Demand” Application BlibliPlay

Application live streaming owned by Blibli.com named "BlibliPlay" was officially introduced to the public. In its debut, platform video on-demand The event will present a live broadcast of the Blibli Indonesia Open 2019 badminton competition.

"The high consumption of video via mobile phones in Indonesia makes us more optimistic to present a solution live streaming BlibliPlay. This application is available for free on the Google Playstore for Android users and the App Store for iOS users," said SVP Trade Partnership Blibli.com Lay Ridwan Gautama.

The presence is also mentioned BlibliPlay This is a form of the company's seriousness in strengthening its digital platform, and in line with its commitment to make people in the digital era remain productive and more efficient. Blibli.com customers can also directly log in with the account they usually use for shopping.

In the future, BlibliPlay will be developed by presenting various sports shows, movies, music and entertainment, as well as other educational content.

Many people present services live streaming

Apart from Blibli.com, previously Gojek has also launched the app Go-Play to present a variety of film and video content. Launched in a separate application (like Go-Life), access to this service is currently still limited. Meanwhile, his rival Grab, chose to collaborate with Hooq in order to allow users to access a variety of entertainment content.

It doesn't stop there, local companies are interested in doing business video on-demand also indicated the MNC Group corporation. Last May 2019 they announced they were involved in iflix follow-up funding. MNC will put some post-show content on television channels for users to enjoy on iflix.

Market share for services video on-demand has been observed to increase. One of them was put forward by Brightcove research titled "The 2019 Asia OTT Research Report". Indonesia is one of 9 countries that are the object of research – because it is considered sufficient to represent the characteristics of the market share in Asia.

The survey results show that there is an interest in Indonesian people to subscribe to many video services. Most reasoned that they wanted more content and more specific content – ​​usually VOD services have special content that only runs on their platform. Others consider it more economical than other options, such as pay television.