ASSA Rent Introduces Anteraja's "Last Mile" Logistics Business Unit

ASSA Rent (PT Adi Sarana Armada) introduces its newest business unit engaged in logistics last mile Anteraja The inauguration of the company has been carried out since February 2019 and a month later soft launch with pilot project services at Tokopedia.

ASSA CEO Prodjo Sunarjanto explained that the company had been established since August 2018 in the form of a joint venture with logistics services from China SF Express and PT Spirit Bambu Runcing whose shares are owned by one of the shareholders in the largest e-commerce service in Indonesia. ASSA is the majority shareholder of 55%, SF Express 20%, and Spirit of Bambu Runcing 25%.

Prodjo emphasized that Tokopedia did not join as a shareholder in Anteraja, as well as corrected the news Deal Street Asia which states that Tokopedia has a 25% stake in Anteraja. PT Spirit Bambu Runcing is referred to as a personal investment co-founder of a well-known e-commerce company.

To DailySocial, VP of Corporate Communications Tokopedia Nuraini Razak said the company did not comment on market rumors related to the establishment of Anteraja.

This year, Tokopedia will be more focused developing IaaS (Infrastructure-as-a-Platform), partnered with a number of players smart warehouse and logistics.

"Antheraja later not only for serving Tokopedia only, but open also to serve other [e-commerce] and online retail trading"explained Prodjo to DailySocial.

According to him, ASSA's consideration for getting involved in logistics services is because world retail trade has turned into a digital economy. E-commerce and commerce services via social media are increasing exponentially. It needs to be supported by delivery last mile, pick upand fulfillment must keep up with technological developments.

The company took this opportunity because it was supported by branches, transporter logistics division and customers who had spread nationwide. Anteraja can take advantage of the entire network.

"The technology takes advantage of the advantages of SF Express, which is experienced and proven as a technology company related to logistics and last mile. They already one step ahead from other players who use algorithms to determine density market."

SF Express is said to be able to manage courier resources with technology and mapping, so that the utilization and routing be efficient and effective in anticipating the dynamics of market movements. This support is expected to make Anteraja more quickly deepen its market penetration in Indonesia. More players last mile already many present with all the solutions offered.

According to its website, Anteraja has services regular and next day. For delivery regular, the goods will arrive within 1-2 days. Whereas for next day faster, only 1 day. There are two modes of vehicles available, four-wheeled and two-wheeled.

Currently, Anteraja is only available on Tokopedia. When consumers choose Anteraja, the courier will pick up the order from the merchant, then deliver it to the warehouse for internal processing. Next it will be delivered by courier to end users. The new service coverage covers all of Jakarta.