Mailchimp Alternative for Creating Email Marketing Campaigns

Marketers, quoted from the Statista 2021 report, currently the number of email users in the world has reached more than 4.1 billion users, and it is predicted that by 2022 email users will increase to 4.5 billion users. This figure is in line with the number of social media users in 2021 which reached 4.2 billion users overall channel.

As we all know, a social media user has at least one email account to register, and everyone has at least 3 social media accounts with different channels. This is of course make email an important channel, especially for smartphone users, because every smartphone user definitely needs at least one email to register for various accounts. So, you can imagine every smartphone user using email, and almost all social media users also use email for registration.

Quoted from Salesforce, email is the channel with the highest ROI at 4400% compared to other channels. From these facts, we can see opportunities to utilize and maximize email marketing as a business marketing channel.

If you usually hear Mailchimp as an email marketing service provider, and you want to try using Mailchimp. Hold on!

Because apart from Mailchimp, here are some alternative Mailchimp email marketing service providers whose services and tools are no less sophisticated than Mailchimp that you can try.

SendinBlue Alternative Mailchimp

SendinBlue has been around since 2012, started as a simple email blast software like you can compare with MailChimp. Currently SendinBlue is a very complete email marketing service provider. SendinBlue has a drag-and-drop email designer, statistics, email automation, free email templates, and a landing page builder that you can easily use.

In addition, the entire SendinBlue system has been redesigned in 2020, which makes it even more user-friendly for 2021. The drag-and-drop email editor is very responsive. You can also start creating emails from scratch or use one of the template categories to start campaigns more easily.

What do you like most about SendinBlue?

SendinBlue has more features compared to MailChimp. With complete email marketing tools, marketing automation, SMS marketing, and CRM. SendinBlue is easier to try.

SendinBlue User Favorite Features:

• Free newsletter templates and responsive email builder templates;
• Easily create landing pages using the landing page maker;
• Email automation with the easiest workflow;
• Integrate with other tools via API;
• CRM for small businesses is provided free of charge.

How much does SendinBlue cost?

SendinBlue is a cheaper email marketing software than MailChimp. SendinBlue fees are based on the number of emails you send. SendInBlue's free email plan has a daily limit of 300 emails.

But, if you want to send "email blast", SendinBlue also has a fairly affordable price. Starting at $25 per month for sending 10,000 emails.

GetResponse MailChimp Alternative

GetResponse was founded in 1997 and has over 350.000 email marketing subscribers. They have been busy adding new features over the past few years, such as automated funnels. This is the only email marketing tool that also includes a webinar tool.

What do people like about GetResponse?

GetResponse has some additional features compared to MailChimp. Such as webinar tools, pro CRM packages, and others. You can use these tools free trial for 30 days.

GetResponse User Favorite Features:

• Create and send emails easily with a variety of pre-made templates;
• Full email marketing automation and drag & drop features for triggered emails;
• Webinars features;
• Free Access to image galleries like iStock.

How much does GetResponse cost

If you want to send email marketing using GetResponse, you can try the basic plan for $15 per month for sending 1000 email quotas, and $65 per month for sending 10.000 email quotas. However, if you want to try this tool first, you can try free trial for 30 days.

ActiveCampaign MailChimp Alternative

ActiveCampaign is software that focuses on marketing automation, triggering emails, and other marketing channels. As an alternative to Mailchimp, you can choose ActiveCampaign if your needs are Marketing Automation tools, because it not only provides email marketing tools, but also provides other marketing automation tools. In addition, usually other automation systems such as HubSpot, Pardot or Marketo can be very expensive. ActiveCampaign's pricing makes it the best solution for small businesses.

What do people like about ActiveCampaign?

ActiveCampaign is much more advanced and better than MailChimp. With complete email marketing features, email marketing automation, and even SMS marketing features. ActiveCampaign is relatively easy to use for beginners.

The segmentation, tagging, and conditional content features make targeting your email easy to use. In addition, the drag and drop feature of the email editor also makes it easier for users to create emails.

ActiveCampaign Users Favorite Features:

• Dynamic content, tagging and segmentation make email more effective;
• Website tracking, which makes it easy for you to create email triggers based on visits to your web/blog;
• A very helpful community in creating funnels;
• Frequent and interesting feature updates;
• Easy-to-use email automation.

How much does ActiveCampaign cost?

If you compare Mailchimp vs ActiveCampaign on price, it's like apples vs oranges. But the ActiveCampaign Lite plan comes closest to the MailChimp feature, which is $25 per month for sending emails to 1000 contacts.

MTARGET Mailchimp Alternative

MTARGET is the #1 marketing automation tool in Indonesia that helps businesses become more personal with customers. Starting from lead generation gathering to customer retention, which can be done with one tool easily.

The MTARGET feature is designed to optimize marketing activities more easily, effectively, and affordably. Currently MTARGET is used and trusted by many companies from various industries and scales throughout Indonesia and Southeast Asia.

MTARGET User Favorite Features

• Easy-to-use email marketing automation;
• Interactive forms;
• Landing page builders;
• Transactional e-mail;
• Advanced segmentation;
• Integration with various other platforms such as, Zapier, WIX, Google Analytics, etc.

How much does MTARGET cost?

When compared to Mailchimp, in terms of price and service MTARGET is much more affordable and the service is much better, because MTARGET customer service is active 24/7. So when MTARGET users experience problems related to services or features, they can directly contact the team via live chat at MTARGET. To be able to use MTARGET's paid features, you can start with the Lite package at a price of IDR 200.000 per month with a sending quota of 7.500 emails. Or if you're not ready to use a paid plan, you can try free trial for 7 days with a sending quota of 1000 emails.

Omnisend MailChimp Alternative

Omnisend is a competitor to Mailchimp built with the e-commerce segment in mind. The Omnisend email service offers many workflows for online stores such as browse abandonment, cart recovery, order confirmations, and more. Making it very attractive to Shopify, BigCommerce, WooCommerce, Magento, etc. users.

You can segment and personalize your messages down to the last detail based on customer profiles, click campaigns, and e-shop behavior. For example sending follow-up coupons, recent site visits, etc.

What there's a lot to like about Omnisend:

• The best email marketing for e-commerce;
• Coupon, card, and wheel selection features;
• Automatic product recommendations;
• The product picker and email creation template are very simple;
• All channels in one workflow including SMS, Social, Push, Ad Retargeting and Email.

Special highlights:

The Omnisend product picker feature is in great demand by its users, because it quickly compiles a newsletter based on your product. When you select a product from one of the online stores, Omnisend will immediately display all the pictures, details, and prices related to the product you are looking for in the online store via email. With recommended products set, it will automatically increase your email conversion rates.

How much does Omnisend cost?

Omnisend is a very affordable Mailchimp alternative. Omnisend offers free plans for up to 2000 emails per day, and paid plans start at $16 per month with a sending quota of 15.000 emails.

Now, what is the best Mailchimp alternative for your campaign needs?

MailChimp is a popular email marketing solution for a reason, but as we've seen, there are similar tools and companies like MailChimp that are better options for a variety of use cases. With this Mailchimp alternative tool, you can consider which tools are the most suitable for your marketing campaign needs.

In addition, for those of you who want to get interesting tips and tricks about email marketing and digital marketing? Visit our blog at blog.mtarget.co. or want to start an email marketing campaign with MTARGET, register yourself via mtarget. co You can also subscribe to our newsletter at here and don't forget to join the channel MTARGET Telegram for more information about MTARGET and the latest news.