AIDA: Definition, Concept, Purpose, How to Apply Them

One of the tasks in the field of marketing is to design the best sales strategy so that the product can be sold according to the target. Of course this requires strategies that can make it happen. One of them is the AIDA strategy.

AIDA is an acronym for Awareness (Awareness/Attraction), Interest (Interest), Desire (Desire), and Action (Action). We can apply the AIDA strategy to promote a product to increase sales.

Then, how does AIDA work? What should we apply from AIDA? The following is a detailed explanation regarding AIDA!

Awareness/Attention

The first stage is stage Awareness, or create awareness of or interest in a brand or the products you sell. This stage is an important process in the world marketing.

This process aims to brand or the products we sell are increasingly recognized by potential customers, this is commonly referred to as brand awareness.

How to make brand are we getting to know? Of course we have to pack brand as attractive as possible to attract the attention of potential customers.

Marketers have several ways to do this stage, namely:

1. Create conventional ads. Advertisements made in electronic media such as television, radio, newspapers, magazines, brochures, PR, etc.
2. Using social media. Marketers can use copywriting, upload content relevant to the brand, interact with the audience.
3. Organize a event, this can be done to further introduce brand like holding event on new product launches.

Interest

The second stage is stage Interest, or the stage where you have to maintain customer interest. This stage is known as a quite difficult stage because we must be able to maintain customer interest brand.

This stage aims to encourage potential customers to do research or find out more related information brand you.

Usually, marketers take advantage of it more copywriting article at this stage. By creating relevant and interesting articles or information.

An example is if you have a baby food business, you can make copywriting on "How to Deal with a Child's Hunger Strike?"

With content like that, more and more potential customers will stick around brand because in addition to selling products, brand You also provide relevant useful information.

Desire (Desire)

The third stage is stage Desire, or the stage where you have to make potential customers have a desire to brand or the product.

This stage aims to make potential customers realize that they need brand or your product, so that a desire to buy it will arise.

Marketers can take advantage of several ways to create a desire for potential customers to buy a product, namely explaining in detail how brand or product can solve the problems faced by prospective customers

In addition, it can also be done by showing that there are people who are already using it brand or product to prove that brand you can help with the problem.

An example is if you have a hair oil business, you can show testimonials in the form of photos before and after using hair oil. This will create a desire to buy, especially for those who have the same problem.

Action

The last but no less important stage is the stage Action. This is the stage where potential customers make decisions about brand you.

Customers can make different decisions, such as visiting stores, contacting the contacts listed, asking about the products being sold, and other decisions.

However, not all who make those decisions will buy it. But still make sure that even if they don't buy, they get a positive view of it brand or your product.

Thus the explanation of the AIDA concepts. If you are interested in marketing, or are building a business, it is very important to implement AIDA in your business!

Hope it works!