Advertorial Advertising Is: Meaning, Examples and How to Make It

Advertorials as the name suggests, are a form of advertising. The packaging of this ad is unique because it has its own way of doing things. Let's explore together what advertorials are, their advantages and disadvantages, and how advertising can be great marketing for your business.

Next, DailySocial.id will explain advertorials in depth for you in the article below!

Definition of advertorials

The word advertorial itself linguistically consists of two English words: advertising and Editorial. So, based on our understanding of the source, advertorial advertising is a form of marketing strategy that uses a journalistic style, with six stories (5W+1H).

Advertorials are a form of journalism, so they are a clever marketing technique. If advertisements generally use a persuasive cliché style, article writing uses a more informative journalism style.

The prospect of this type of ad is greater than the usual ad. Because readers don't feel like reading promotional content. It makes you feel like you are reading an informative message.

These advertisements are usually published in newspapers and magazines. Apart from time, this advertisement can also be seen on websites and social media. Each media platform usually has its own rules regarding this advertisement.

Facts About Advertorials

As with traditional advertising, when businesses use advertising articles to promote their products and services, they need to ensure that the ads have the right tone and content to audience they. Ads in financial magazines and science news websites have a different tone than ads in celebrity gossip magazines.

Advertorial content usually mimics the editorial style of the publication, such as the writing of the title, the fonts used, the layout, and the illustrations. In many cases, you engage your readers by telling stories related to their problems or fears and explaining how your product or service can solve those problems. 

Advertising articles can support claims with relevant statistics, test results and facts. Facts that do not support their claims are omitted.

Advertising articles often end with a call to action telling the reader how and where to buy a product or service

Purpose and Function of Advertorials

Advertorial ads are the same as other types of advertisements, presented for the purpose of promoting goods and services to the public, to generate interest in buying these goods and services in the future.

However, the goal of advertising is to build a company's image and brand awareness, as well as presenting clear information so that people can better understand the advertised goods and services.

The main function of advertorials is to convey information in plain language to the general public. In other words, this advertisement acts as a companion, translator and interpreter for advertisements that appear in the mass media. Therefore, the journalistic style of the article must be simple, clear, and easy to understand.

Advertorial Ad Example

Product Advertorials

The first type of advertorial is an advertisement that provides product information about the quality, type or method of manufacture of the product.

Service Advertorials

Ads of this type contain a description of the service. Discussions may revolve around the nature of the services provided or the history of origin of those services.

Corporate Advertorials

This type of advertorial talks about business. This usually includes the company's activities and the company's finished products.

Government Advertorials

As the name suggests, these ads show government information such as activities or updates related to government services.

How to Make an Advertorial Ad

Surely after you understand the importance and advantages compared to other ads, it's a good idea to try this advertorial ad. For those who want to make advertorial ads to increase sales, here are some tips for making them:

1. Use a lightweight article format

2. Make Sure to Use Editorial Language

3. Avoid Using Marketing Language

4. Don't quote opinions or comments from figures

5. Do not choose arbitrary media

6. Avoid Superlative Speech Styles

This is information about advertorials that are perfect for offering your products and services to consumers. By promoting a product or service in accordance with the advertorial concept, the product or service offered can be in demand in the market. The concept of an advertorial itself is not directly similar to advertising, but in a very subtle way. Hope this article can help you!