Through 60.000 users, Wooz.in continues to improve

Wooz. in a service that bridges offline and online activities with the following methods: pairing social media, managed to attract 60 thousand members within three years. Although practically running without similar competitors at this time, Wooz.in's management itself admits that this business segment is not without obstacles that must be solved.

Wooz.in itself was originally created as a technology project by the team Think. Web, a digital agency, initiated by Ramya Prajna. Think.Web was initially looking for new ways to develop campaign for its clients, so the idea for Wooz.in was developed into something that can be offered to Think.web clients.

The principle of the technology offered is simple, namely using RFID (Radio Frequency Identification) technology. This kind of technology is usually used for access control, attendance or warehouse inventory, but Wooz.in pairs it with social media.

Wooz.in is first launched at Pesta Blogger 2010, to be exact on October 30, 2010, as part of a project from Think.Web, and supported by Acer. Wooz.in offers a new way for event attendees to interact with event and brand, as well as providing a means of dissemination to social media at the same time.

You do this by pairing social media accounts (Facebook, Twitter, or other social media with the Public API) into an RFID chip. RFID chips can be in various shapes, cards, bracelets, key chains and so on. “So, for example, there are 1,000 participants in an event who are involved using Wooz.in, those 1,000 people will send tweets or Facebook posts about event (of course with the consent of the participants),” explained Ario Swastanto Tamat, CEO of Wooz.in.

Ario further explained that since the 2010 event, Wooz.in has become an independent division of Think.Web. So far, it has not established its own PT. However, the Wooz.in service platform itself has served several dozen brands, 100 events and attracted 60 thousand members through various events that have been held.

Benefits offered to brand, it is clear that their event amplification on social media is measurable. As for the participants, there are various gimmick and gifts.

The existence of 'pairing' between the RFID chip and social media accounts can also be used as a basis for brand to compile a database about its customers. Brand can get a real picture of the age range of participants, gender, to the things that are liked by the participants in general. However, Ario guarantees that detailed personal data is never disclosed, except for data that has been approved by the participant. Usually name and address e-mail.

Technology database acquisition this is the basis for Wooz.in's development in offering equal power to merchants and SMEs. Thus, it is hoped that SMEs or merchants can run the system membership and loyalty efficiently.

In addition, this technology platform has also been used by several clients in Singapore, Nigeria, and Dubai to run at events and events activation program there," continued Ario.

Wooz.in itself has three business lines, namely events/activation, merchants, and licensing. "Merchant is still in the development and research stage, and licensing is already underway, both for domestic and foreign clients."

Ario said that for competition, at the global level, there is no dominant player for this kind of service. According to him, this is because services like this are still relatively new and their implementation requires a long learning process, both from the company and client side.

“For the merchant business, what has been running effectively is Steak Holycow, and so far they are very satisfied with the use of Wooz.in technology. Because they can collect customer database more effectively, and provide loyalty rewards which is more focused on customer loyal than to Quiz Hunter, "said Ari.

Still relatively new, Ario revealed that the application of merchant business technology is still being optimized before being opened to the general public. “For user loyalty, this is more dependent on the program from the merchant itself; Wooz.in platform makes it easier for merchants to accommodate and measure user activity.”

From funding, the development of Wooz.in began with subsidies from Think.Web, and after that it lived from its own project. Although he was reluctant to reveal his income figures, Ario made sure that Wooz.in was able to support himself and invest money in research for the next stage of the business.

The obstacles faced are various, starting from the integration of the technology itself, applying it to the field, and further development. “Because companies like Wooz.in don't have many examples, and almost everything has to be tried and mastered on your own. This is what hopefully will make Wooz.in continue to excel and continue to grow.”