Tokopedia vs Lazada Affiliate, Which is Right for You?

For those of you who are just starting a profession or business affiliate, choosing the appropriate platform is the first step. For example, the rules, the amount of the commission, to the commission payment period.

This time, DailySocial will compare two affiliate programs organized by marketplaces in Indonesia, Tokopedia and Lazada.

About Tokopedia and Lazada Affiliate Program

Tokopedia and Lazada are two of the various giant marketplaces in Indonesia. In 2021, valuation value Lazada reached 302 trillion Rupiah. Meanwhile, Tokopedia only reached 256 trillion Rupiah.

Even so, according to reports iPrice, Tokopedia became marketplace in the first place which has the most visitors in Indonesia. While Lazada occupies the fourth position.

Both marketplaces have affiliate programs. Tokopedia with Tokopedia Affiliates and Lazada with Lazada Affiliate Program.

Affiliate marketing according to Investopedia is an advertising model in which a company involves a third party to promote its products by creating an advertisement traffic.

How to bring traffic also vary. Traditionally, affiliate marketing same with brokers. Party A promotes product B to Party C. It's that simple.

But lately, activities affiliate can be done digitally by creating a link or link leading to a product.

Later, link will be disseminated and shared through a platform. Generally social media, blogs, or video channels. This way of working is the same as the program affiliate organized by both Tokopedia and Lazada.

However, the two platforms have different rules and commissions. To compare them, here's a review of the differences between each program: affiliates.

Difference between Tokopedia and Lazada Affiliate Programs

1. Membership

Until this article was written, Tokopedia does not have a membership system. Commissions are paid equal publicly. Meanwhile, Lazada has two membership systems, namely for individual partners and business partners.

In addition, the registration method is also different. Tokopedia can only register in the application or in-app registration. Meanwhile, Lazada opens member registration through the site adsense.lazada.co.id.

While the similarities between the two are for commission withdrawals, both platforms implement a system Know Your Customer through validation of ID card data.

2. Terms Max Cap

Each affiliate commission program has max cap or limit the amount of commission received per product sale.

Tokopedia has max cap IDR 100.000 per product while Lazada is a good partner business and individuals for IDR 75.000 per product.

To more easily understand the terms max cap here, consider the following example:

Aldi successfully promoted the product laptop for IDR 7.000.000 with 10% commission through the Lazada platform. That means, Aldi gets a commission of IDR 700.000.

Because Lazada has max cap per product of Rp. 75.000, the commission received by Aldi is Rp. 75.000 per product of the laptop.

In the same month, Aldi managed to promote a blender product for Rp. 500.000 with a 10% commission. That means Aldi gets a commission of IDR 50.000.

Because Aldi's commission is still under max cap, then the amount of commission received by Aldi is equal to the commission received without deductions.

3. Tracking Cookie Links

Tracking cookie links is a technology where link what you share will be stored in the web information where link it opened. So that whenever visitors/clickers link buy the product, will be counted and converted into commission.

Other than that, tracking cookies links also possible affiliate keep getting commissions from visitors link even if they don't buy the product intended in link.

For example, you share link laptop products, but still going through link same visitor link it buys another product. So from this purchase, affiliate or publisher still get a commission. Program affiliate Lazada has storage cookie up to 30 days, whatever product you buy as an affiliate will get a commission.

Meanwhile, at Tokopedia Affiliate, commission payments are made directly based on the purchase of the product whose link is shared. If the consumer buys a different product, then you will not get a commission.

4. Tokopedia and Lazada Affiliate Program Commission

Good program affiliate Tokopedia and Lazada have different commission rates. Until this article was written, Tokopedia had a commission of 10% of the products sold.

Unlike Tokopedia, the program affiliate Lazada has various commission sizes. For individual partners, the commission from new customers is 10% and returning consumers by 3% flat for all categories.

Share partners business, rates commissions vary depending on product category and consumer status (new consumers or existing consumers).

5. Commission Payment Method

In addition to having different commission payments, the program affiliate Tokopedia and Lazada also have different payment methods.

Tokopedia has a system direct commissions. Where the commission will be paid immediately after the transaction is completed.

As for Lazada has a system cumulative commission ie commissions will be accumulated in advance for one month.

It should be noted that commissions on Lazada have a payout limit. If the amount of commission has not reached Rp. 350.000. Then the commission payment will be made in the following month based on the accumulated earnings of the previous month.

This is done because the commission received will be transferred directly to the registered bank account.

Meanwhile, Tokopedia has a withdrawal limit of IDR 10.000 with the option of withdrawing to the Tokopedia system or bank account.

Thus the difference between programs affiliate Tokopedia and Lazada. Which program is it about? affiliate that suits you?

Even so, you can try both because so far neither Tokopedia nor Lazada have an exclusive contract that prohibits activities affiliate other.