Tinder Teams Up with Ogilvy to Debut in Indonesia

News about attendance plans Tinder in Indonesia It became clearer after the company from the United States established a strategic partnership with Ogilvy Indonesia. Cooperation is intended to assist during the launch process. Ogilvy will play a role in formulating a public communication and publication strategy.

We have tried to contact Ogilvy Indonesia to find out the exact launch date. For now they can not provide certainty about the time because it is being formulated. Regarding cooperation, Ogilvy Indonesia has confirmed it through the General Manager of Ogilvy Indonesia, Yuliani Setiadi.

In a news, Yuliani said that she collaborated with Ogilvy to change people's views on the Tinder application. Previously Tinder was known as an application to find online dating friends. But along with the transformation that has been going on, Tinder is now an application that tries to connect two people online and encourages meeting in person.

"Go-to app to meet other people with similar interests," short definition that Ogilvy Indonesia wants to raise in marketing Tinder. This message is considered to be in accordance with the culture in Indonesia, that a relationship needs to be clarified with face-to-face meetings, not just virtual.

This collaboration was confirmed by Lyla Seo, Country Manager for Korea, Japan, Indonesia of Tinder. According to him, the idea presented by Ogilvy Indonesia is very relevant to the strategy and message to be conveyed. It is hoped that this collaboration will accelerate the launch and acceptance of Tinder by the Indonesian people.