Tinder Starts Seriously Building a Business in Indonesia

The developer of the Tinder dating app seems to be getting serious about developing a business in Indonesia. The news was caught after the company started opening vacancies for local marketers and business developers. In his statement, Tinder is present in Indonesia as part of the expansion that is being intensified to grow the business. Moreover, now Tinder also presents premium service with paid features.

From the data presented, currently the Tinder application is used in more than 190 countries, with tens of millions of user bases. Having a business development team in each country, the company expects local support for the business and a user base community. This step is considered important, because it is in the landscape online dating Competition at the local level is even more challenging.

The competition map for similar services has been quite crowded in Indonesia. Apart from Tinder, there are several other apps for online dating, such as Setipe (now under Lunch Actually Group), Paktor (fully supported by MNC Group), Fultter Asia, and Yogrt. It even competes indirectly with social media platforms. In terms of business, each also has a different approach. For example Paktor, trying to elaborate an online matchmaking agency service with a platform socialentertainment (send gift etc).

Meanwhile, regarding the popularity of matchmaking applications, DailySocial has released the results of research entitled "Dating Apps in Indonesia” in 2017. Of the 1019 respondents who took part in the survey, 51,91% of them believed that dating apps could help solve the problem of matchmaking. Even 38,57% of them have heard of the success of their closest people in using dating applications. The data obtained in the research concludes the general acceptance of the community for the use of dating applications.

For businesses like Tinder, the current state of Indonesia is indeed a momentum. The demographic bonus brings the Indonesian digital market segment to be dominated by millennials. Supported by the rapid penetration of internet network growth and the use of smart phones, digital services are increasingly becoming a lifestyle that cannot be separated from everyday life. For online dating, we assess it is still in the stage awareness. The growth is still natural, even the regulations have not yet touched the core business processes in it.