Rentique App Bridges Users with Fashion Designers and Brands

The great interest of Indonesian women to be able to rent and even buy fashion products designer and various brand, being one of the main reasons why Rentique was founded. To DailySocial, Rentique Co-Founder & CEO Dea Amira revealed, the service also wants to help designer local to know more about who their customers are through the app.

"This fashion product rental platform not only offers quality products Rentique and local designer partners, but also provide delivery, return, and laundry to customers and partners. Currently, Rentique has spread almost all over Indonesia with more than 55 active users.

In general, Rentique has two options, namely one time rental and dream closet. Customers can get quality fashion products at affordable prices. In terms of demographics, most of Rentique's customers are Indonesian women aged 20-40 years and professionals or those who work.

"Making full use of the application, we want to simplify the process of leasing fashion products and even purchasing them to Indonesian women," said Dea.

To expedite the delivery and return of goods, Rentique also establishes partnership with Gojek and Shippers. For payment options, Rentique offers options such as bank transfer, credit card, and Ovo. Currently Rentique has received funding from venture capital and some angel investors, but was reluctant to give details.

Data utilization

Different from other similar platforms that offer rental services to the purchase of fashion products to products pre-loved, Rentique which fully utilizes the process digitally, manages their customer data obtained through the application to help partners designer local to brand.

"Most other platforms are just buy-in to designer to brand. While we want to help them our partners improve their business by joining Rentique. Designer can add new income, every month generate more than 20% profit," said Dea.

Rentique also shared related information quality control to designer, simple things like market trends, or ways that button stitches can be strengthened, they believe they can help designer to increase the durability of the item, and as a material for better decision making for future collections.

Thus, it is hoped that in the future, partners will be able to know more clearly, who their customers are, the product of choice and the desired design. For the monetization strategy that is applied by Rentique in the form of commissions from partners.

For customers, by prioritizing the process through the application, it is hoped that it will make it easier for them to find and ultimately make transactions through the Rentique application. Since its establishment at the end of 2019, Rentique currently has more than 5000 fashion products from international and local designers, and has collaborated with more than 60 brand locally during the pandemic. Which one is most brand are led by women.

Although it experienced a decline in business at the beginning of the pandemic last year, now Rentique's business has recovered and has begun to receive requests from customers for online rental of fashion products. online.

"In addition to fashion products, in the future, we also want to present products lifestyle to customers. We want to be one stop platform for fashion products and lifestyle in Indonesia," said Dea.