Pasarnow Reportedly Raised 138 Billion Rupiah Funding, Again Lead by East Ventures

Startups online groceries Pasarnow is reported to have received further funding of $9,5 million (over 138 billion Rupiah). According to reliable sources we have received, the round catapulted the company's valuation to $56 million.

East Ventures again led the latest round, supported by a number of investors such as January Capital and Skystar Capital. DailySocial.id had tried to ask for confirmation about the news, but had not received a response from the party until this news was revealed.

On September last year, Pasarnow received $3,3 million in seed funding along with efforts pivot from platform social commerce with brand previously "Jamannow". In this round, apart from East Ventures, there were SMDV, Skystar Capital, Amand Ventures, Prasetia Dwidharma, and others.

Pasarnow was founded in 2019 by James Rijanto, Donald Wono, and Cindy Ozzie. They have a focus on simplifying the supply chain in the healthy grocery sector and offering quality fresh food products to customers through the platform multi-channel, thus enabling them to embrace both B2B and B2C domains simultaneously.

Each channel it offers different prices, promotions, and key features to meet customers' specific needs. Pasarnow Co-founder and CEO James Rijanto said that food products such as fruit, vegetables and frozen meat are easily damaged, so they require fast delivery with maintained temperature control, and ultimately cause high logistics costs.

This is what Pasarnow focuses on. In the process of working, the operating system in backend collects order history to generate market demand predictions, so more than 1.000 farmer and supplier partners can better plan and optimize their harvest schedules.

That way, they can offer high-quality, fresh ingredients at the best prices to customers and minimize the amount of fresh ingredients that are wasted. Currently, Pasarnow operates in Jabodetabek and Bandung with more than 100 employees and 200 daily workers and driver partners.

Startup funding list online groceries

During the pandemic, business online groceries continues to gain high traction because it is included in daily needs. The following is a list of funding DailySocial.id summarize throughout 2020 until now: