Okezone Becomes the Number One Media in Indonesia According to Dable's Report

The media sector is one of the industries that continues to grow along with the jump in data consumption and also the use of devices coupled with the lifestyles of various groups.

Consumer behavior in consuming content from various media available in Indonesia is perhaps one of the most interesting data.

dable, content discovery platform Asia's leading leader has just released its 'Digital Media Landscape 2021' report which presents the online media landscape and content consuming behavior.

This report contains a number of important information that illustrates how big the media market in Indonesia is in each category, including the Top 30 Media infographic which is based on data analysis of several platforms such as Comscore, Alexa and Red Volcano.

Digital Media Landscape Indonesia 2021

In the list of the top 30 media outlets in Indonesia, Okezone.com is at the top, followed by Tribunnews and Kompas.com, which are in second and third place. Detik.com and Grid.id are also included in the 'Top 30 Media' list.

Then there are 10 media groups that are also included in the same list, including Kompas Gramedia, KapanLagi Youniverse, Detik Network, MNC Media Group, GVM Network, IDN Network, Mind People Media Network, Tempo Media Group, VIVA, and Arkadia Digital Media. .

Under each media group are also listed other media under one umbrella. Media outlets are also categorized into General news, Sports, Entertainment, Business/Finance, Gaming/Tech/Digital, Parenting, Health, Community, Food/Travel, Fashion/Lifestyle and Automotive, which intuitively understands the media industry in Indonesia.

Consumer behavior, which is an important part of Dable's release, is based on several criteria, including gender, age, and devices owned by 50,4 percent male and 49,6 percent female users.

The distribution by age shows that users aged 25 to 34 years are at the top in terms of content consumption levels, namely 35 percent, followed by users aged 18 to 24 years with content consumption rates of 28,6%. Interestingly, specifically, women aged 18 to 24 years and 25 years to 34 years were ranked first and second in terms of content consumption.

Regarding the devices used, 71,81% consume content on a mobile basis and 26,64% through a PC. The most used browser is Google Chrome, both on PC 75,75% and mobile 95,70%. Also, the most used operating system (OS) is Windows 92,51% for PC and Android 96,09% for mobile, both of which are in first place.

“The outbreak of the pandemic has tremendously changed the behavior of users in consuming content. Consumption of content online has increased significantly and most of the content consumed by users has also changed. And all of this presents new opportunities for the media industry,” said Hoyoung Lee, General Manager at Dable.

“We hope that this landscape will help digital marketers understand the transformations in the media landscape and content consumption behavior, and plan strategies for the new media environment. Dable will continue to provide useful information in the future.”