Shopingku Enlivens the Social Commerce Market in Indonesia

2021 will be a tough year for the Indonesian startup industry. Several companies went out of business, many made efficiency efforts, including PH. This moment inspired Harry Yohanes Karundeng to create jobs in a simpler way through Shopingku.

Shopingku is a platform marketplace using the concept social commerce, connecting business owners with buyers and selling agents in one ecosystem. This platform provides comprehensive, unique and complete features to support the ecosystem in developing businesses and getting more profits.

This platform also combines the concept of selling both conventionally and digitally by utilizing E-commerce, social media, and an affiliate system, plus cash and non-cash sales options, so that the retail market potential can rise in line with developments in the technology and internet industries.

In a joint interview DailySocial.id, Founder and CEO of Shopingku Harry Karundeng said, "My goal is for Shopingku to become an ecosystem where people can work by selling on Shopingku, then get commissions, and can shop again on this platform."

Shopingku has several functions, namely (1) as a catalog online which can be used by all agents in the selling process and (2) the affiliate model that allows merchant market their products widely with a network of sales through agents.

Next, Shopingku applies the concept social commerce which allows agents to utilize their social media platforms to earn income. As marketplaces, Shopingku allows people to open online stores without capital.

For merchant and agents can maximize profits by using the “create content” to help attract buyers with their creative ways that highlight the advantages of their products. This content can also be shared on their favorite social media so that they can increase their sales performance.

Harry has more than 25 years of work experience in the IT, retail and banking industries, as well as more than 15 years leading leading companies in Indonesia. Previously, Harry also had experience in building online buying and selling sites Mise.id.

Inaugurate your presence soon, Shopingku already has more than 1000 agents spread throughout Indonesia and continues to grow significantly. Apart from online, agents also sell conventionally and online door-to-door so that it can reach people who have minimal internet access.

To date, there are around 5000+ product SKUs provided by flavors merchant on my Shoping platform. For payment systems, the platform also provides a variety of payment options, such as OVO, DANA, QRIS, VA, and plans to provide options soon paylater.

Future goals

Over the past decade E-commerce has succeeded in becoming a locomotive that drives digital innovation in various sectors. However, it still exists gap especially the distribution of service coverage. Gap This was triggered by various factors, for example related to the distribution of services in the city tier 3 or 4 to the digital literacy of rural communities that has not been maximized.

One of the challenges the platform still faces social commerce now is how to convince producers and principals to provide services outside the city tier 1. "In the future, we hope to cooperate with several institutions, such as banks, to extend credit to agents," said Harry.

Harry targets to gather around 15.000 agents by the end of 2023. "We are also targeting expansion outside Java. We hope to get agents who are demographically not only concentrated on the island of Java, but can reach East Indonesia. That way we can also help the government for development." east," he said.

Shopingku strives to create an ecosystem for the welfare of agents, merchants and other stakeholders. Shopingku has a mission to become a new ecosystem that can advance the economy in Indonesia.

Based on “Social Commerce 2022” report by DSInnovate, pass social commerce Indonesia is estimated to reach US$2022 billion in 8,6, with an annual growth of around 55 percent, and is expected to continue growing to reach US$86.7 billion in 2028.

In Indonesia there are already several players targeting a similar market. Just say it Evermos, which recently completed a $39 million Series C round of funding, Trade, Woobiz, and also Established which recently claimed to have scored 3x growth in 2022.